Tag: digital marketing
Optimizing Marketing Efforts for Major Sporting Events: A Playbook for Local Brands
In the exhilarating arena of sports, advertising plays a key position. Professional sports is big business, not just because of the ticket and snack sales.
Video Marketing: Tips to Create High-Quality Videos
Since social media and video platforms have made their way into everyone’s pockets, video has become an indispensable tool for businesses looking to effectively market
The Rise of Bing and How it Differs from Google
“Let me Google that.” You may have heard someone use this phrase. Just like “Kleenex” became synonymous with facial tissue, Google’s dominance in the search
What’s Up with AI Writing Tools?
The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from
New Research Offers Insight on Dealing with Negative Online Reviews
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
What You Need to Know About Twitter Professional Accounts
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
The Most Important Elements of Your Customer Persona
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
Emerging Instagram Marketing Trends for 2022
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
Audience Segments in Email Marketing: How to Break Down Your Mailing List
Audience segmentation is the process of breaking down email lists into smaller pieces, or segments, to increase the quality of the targeting and conversion rates.
How to Organically Gain Followers on Social Media
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
How to Build Your Audience for LinkedIn Marketing
Marketing on LinkedIn is a cheap, effective way to spread the word about your brand. Let’s assume you already know that LinkedIn is a good
How to Know if Influencer Marketing is Right for Your Brand
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
5-Star Customer Reviews Online: Get Customers to Review Consistently
You know that what customers say when they review your business matters. But no one seems to be reviewing your product or service—or worse, the
How to Use a Website Landing Page for Direct Marketing Campaigns
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Learning From Fitbit Stories #MyReasonIs Campaign
Personal testimonials are always powerful marketing tools. When your product promises improvement or transformation, your success depends on your customers’ success. The Fitbit Stories #MyReasonIs
Learn More About Your Social Media Audience with These Simple Steps
Most people treat social media as a bulletin board or TV ad. But social media is much more… Specifically, social media platforms are filled with
How Digital Marketing Differs for Local and National Brands
Some things in digital marketing are a matter of scale, where throwing more money at the problem can resolve it. However, local businesses need to
Social Media Strategy: Start with Your Strongest Platform
Social media marketing is an important way for businesses to expand their reach and broaden brand awareness. The first step to launching a social media
What Kinds of Brands Should Advertise on Twitch?
Twitch is a streaming service where entertainers broadcast their activities live for their audiences. Twitch was founded in 2011 and focused primarily on gaming content.
Types of Polls You Can Create on Instagram Stories
Instragram Stories Polls Will Engage Your Audience Creating content for Instagram Stories is a fun way to reach out to your audience, who will be
When Should You Consider Paid Ads on Social Media?
If we had a dollar for every company that asked us the secret to paid digital ads on social media, we could all retire today.
Everything You Need to Know About Instagram Stories
Instagram Stories is one of the most popular forms of content sharing online. The post type has grown in popularity due to its ease of
SEO Mistakes New Websites Should Avoid
Running a business in the digital sphere requires you to employ smart SEO tactics. There are a few common SEO mistakes that new websites tend
Make These Website Changes to Improve Your Conversion Rate
Employing eCommerce best practices can help improve your conversion rate. Conversion rate is one of the most important metrics to track when you’re working on
Include These Elements in Your Video Intro Card
When your audience views your videos, the first thing they will see should be your video intro card. It is something you will want to
Tips for Creating a Free, Lead Generating Ebook
Are you planning on writing an ebook as a lead magnet for your company or brand? When done correctly, lead magnet ebooks can assist you
Repurpose Your Video Content for Multiple Platforms
There are many compelling reasons to utilize video to convey your brand’s narrative. It can help build meaningful relationships with your target clients. Marketing videos are
Marketing Tips for LinkedIn
LinkedIn offers something that no other social media site can match: it is exclusively focused on professional networks rather than engagement alone. Unlike YouTube, Instagram,
The Future of Marketing on WhatsApp
When it first came out, WhatsApp was known for being an effective and easy tool to communicate with the people in your contact list. However,
Find Effective Content Ideas for Your Instagram Feed
Do you plan out your Instagram content ahead of time? If so, there are some fun, imaginative ways you can use your Instagram feed. You
Create an Effective Blog Content Strategy
A properly planned blog content strategy distinguishes a great blog from an ordinary one. If you have an effective content strategy for your blog, then
Learning From Lyft’s Referral System
When the cab-service market is led by Uber and other contemporaries, it is important to understand how Lyft’s referral system works and why it is
SEO For your Instagram Page
If you want to grow your presence on Instagram and generate leads, profile optimization is a must. Optimizing your profile will help you get found
Digital Marketing Trends For 2021
If you want your business to get the upper hand over competitors, digital marketing is something that you need to embrace. There are no two
The Video Marketing Advantage
Video marketing is not new, but it has become more powerful than ever. We all love watching funny or emotional videos, or consuming information through
Learning From Boohoo – Influencer Marketing
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
Why Does Video Sell More?
If you own a business, you may have two goals in mind: One tactic that can help you with more sales and help you accomplish
The Importance of Digital Content in Advertising
If you are planning to launch a digital marketing campaign, you want to make sure the digital content you employ is skillfully made and suited
Learning From Tommy Hilfiger – Influencer Marketing
The Tommy Hilfiger SS16 eyewear collection includes an impressive range of wearable accessories and glasses. For their SS16 eyewear collection, Tommy Hilfiger wanted to use
Tips for Instagram Live
Instagram Live is one of the most important marketing platforms to reach your audience with live video. It has multiple benefits. It helps you stay
Winning Video Marketing Trends for 2021
If you’re in digital marketing, you probably know that video marketing is a nearly unavoidable aspect of how you reach your audience. Video is easy
How to Help Your Offline Sales Funnels via Digital Marketing?
With the impact eCommerce has had over the last decade, the lines between offline and digital marketing are blurring. You can retrofit online sales techniques
Video Marketing: Crafting Video for Your Audience
Videos are proven to be catchier and more impactful than images and written text. Brands across the globe are leveraging video to increase brand awareness
