Tag: content writing
Powerful Tips for Email Marketing
How can you create compelling emails that convert? Understanding certain marketing strategies will help you make the most of your email marketing. Here are some
Select Blog Topics, Plan Posts and Impress Your Audience
Blogs can be an effective tool for SEO, driving website traffic, and giving users informational value for their visit. But just because you publish a
How Writing a Blog Can Serve Your Business Goals
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
Why Active Voice Is So Important for Your Blog
The difference between active and passive voice is one of those things people can’t always explain, but they know it when they see it. The
Balance SEO and User Experience on Your Website
User experience (UX) design is concerned with how to engage visitors in a way that makes using a website easy and enjoyable, toward the goal
Blog Writing Tips: How to Use Research to Guide Your Blog Topics
Sometimes it isn’t blog writing tips you need, but topic choosing tips. Two areas of research are particularly helpful for determining your business blog topics:
Why You Should Care About Small Business SEO
Small Business SEO Can Make a Difference 99% of businesses in the US are considered small businesses. If you are a business owner reading this,
Improve Your Written Content with a Persuasive Hook
“I fell into a massive trap! And I lost quite a lot of money, here’s what happened.” This is an example of a hooking statement,
Types of Articles You Can Create
Explore New Blog Post Types and Vary Your Content Are you struggling to find new blog post types? Have you run out of ideas? Not
SEO for Article Excerpts and Meta-Descriptions
Two terms are often used interchangeably even when they shouldn’t be. One caters to the betterment of customer experience, and the other one does the
Core Principles of Website Design
An effective website design engages its visitors, gives them an incredible user experience, and compels them to take action. Various factors, such as image, color,
How to Avoid Plagiarism
Use Good Research and Writing Habits to Avoid Plagiarism Content production can be a challenge because you’re always trying to write original material that supports
The Best SEO Keyword Research Tools
When it comes to increasing traffic to your website, SEO keyword research is critical. It assists you in creating content that can help boost your
Create a LinkedIn Content Strategy for Your Company’s Page
One of the most important ways to gain traction on LinkedIn is to create a strong LinkedIn content strategy for your company. This ensures that
How to Apply SEO Strategy to a Blog Post
If you publish a blog, you might already understand how important SEO is to increase your website traffic. You need to find the right tools
Tips for Creating a Free, Lead Generating Ebook
Are you planning on writing an ebook as a lead magnet for your company or brand? When done correctly, lead magnet ebooks can assist you
Make the Most of Your Contact Page
Ask anyone running a website and they’ll tell you that the Contact Page is one of the most crucial elements, along with the homepage. This
How To Incorporate SEO in Web Page Copy
One of the most important aspects of digital marketing is SEO. Find and insert the right keywords to improve your website’s rankings on popular search
How Copywriting Supports Your Brand
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Repurpose Posts for Different Social Media Platforms
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
What Some Get Wrong About Web Copy
Top-notch web content is needed to create a winning online presence. When writing your website copy, you need to ensure that your content entices readers
Create an Effective Blog Content Strategy
A properly planned blog content strategy distinguishes a great blog from an ordinary one. If you have an effective content strategy for your blog, then
Four Food Brands with Delicious Copywriting
Popular food brands rely on high-quality imagery and design to sell their products, but they also rely on copywriting. Good food copywriting triggers an emotional
How Publishing Articles Helps Your Business
As a marketer, it’s your job to be on top of trends and use all the tactics that your business may need. Writing articles will
Websites to Look at for Design and Content Inspiration
Are you looking for amazing web design and web content ideas to get that much-needed inspiration for your website? Here are some of the best
Use These CTAs on Social Media
If you are creating content for social media and not using calls to action (CTAs) you are missing out on a lot of opportunities. But
Structure a Sales Page for Your Product
The number one reason why most sales pages fail to convert is that they are not structured properly. Structure plays an important role in any
How to write for B2B and B2C
Companies that are involved in advertising sometimes have to work around B2B and B2C when selling. You have clients in both these domains and it
How To Lower Your Website Bounce Rate
Bounce rate is the percentage of users who leave your website without even visiting the second page. A visitor can bounce back from your website
How To Craft Interesting Copy
Copywriters are some of the most-read writers in the world. And copywriting is one of the most important elements of effective online marketing. To craft
Inside the Mind of a Creative Writer – Important Takeaways
A creative writer is someone who has a tough job – to come up with lines that are memorable, sticky and most importantly convey a
Creating An SEO-friendly Blog
Writing yourself an SEO-friendly blog is a task that requires some effort and time. You can’t wake up one day and be like, “I will
Creating Excellent Sales Copy
Whether you are creating a landing page for a special offer, launching a new product for your online business, or building an e-commerce site, you
How Has Copywriting Evolved Over the Years?
Copywriting – one of the toughest jobs that require just one tool – the brain (and something to write with). Over the years, copywriting has
How To Structure Your Articles
There is a blurred line between good articles and great articles. Great articles influence people, change the reader’s mind, attract followers, and provide them value;
