Tag: strategy
Mapping the Audience Journey for Stronger Client Relationships
Welcome to the Audience Journey! You want your marketing to drive real, measurable results. To do that, you need to understand and engage your audience
Creating Content for Your Blog Strategy
Great content is audience-driven, keyword-optimized and visually inspired.
Customizing GA4: Benefits and Best Practices
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it differs from Universal Analytics (UA) in several ways. Some of the key
GA4 To Replace Universal Analytics on July 1, 2023
It can be easy to ignore change when we are accustomed to our daily habits or fully committed to the systems we already use. This
Why Every Local Business Needs a Google Business Profile
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
Gain 5-Star Reviews: Turn a Bad Online Review Into a Good One
When you open up your business to public reviews, you open it up to the bad as well as the good. For all the wonderful
5-Star Customer Reviews Online: Before You Get Started
Online customer reviews are a powerful marketing tool that can draw attention to your brand. These reviews are also part of a comprehensive SEO strategy.
How to Use a Website Landing Page for Direct Marketing Campaigns
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Website Chatbots Improve Customer Experience
Website chatbots used to be an exciting, innovative feature for high-end websites. Chatbot plugins have become easier to purchase and implement. As a result, many
Design Lessons From ready.so
Your website is a reflection of you and your business. It is important to design your website experience with your audience in mind. This will
The Basic Elements of a Digital Marketing Strategy
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
How ASOS Leveraged User-Generated Content
Hashtags are a well-known aspect of digital lingo. Capturing a larger idea or brand into one bite-sized word or phrase can help you emphasize the
Key Elements Of Brand Identity Design
Companies can achieve recognition faster if their branding is on point. Having a strong brand identity will help you attract visitors, build trust, and convert
Four Food Brands with Delicious Copywriting
Popular food brands rely on high-quality imagery and design to sell their products, but they also rely on copywriting. Good food copywriting triggers an emotional
Font Combinations For Your Website
Do you want your website content to convey more authority? An appealing combination of fonts can help you to do that. If you aren’t sure
Learning From Apple’s Video Ads
Apple is famous for its clean, bold, clear advertisements and we can definitely learn a thing or two from Apple’s YouTube ads. Ever since Apple
Learning From Neil Patel – Building A Digital Empire
One of the most popular digital marketers in the business, Neil Patel is the go-to person for all things SEO, blogs, and social media in
How To Lower Your Website Bounce Rate
Bounce rate is the percentage of users who leave your website without even visiting the second page. A visitor can bounce back from your website
The Evolution of UI and UX: Looking at Amazon.com
The UI and UX of websites have clearly evolved over time – today, they are much cleaner, crisper, and intuitive. Or at least, that’s how
Learning from Glossier – 1:1 Interactions
When it comes to social media, one of the hardest things to do is figuring out how to respond to your clients and help them
Learning From NatGeo – Promoting authenticity on Instagram
One of the most popular wildlife and nature channels, NatGeo now also holds the record for being the first brand to cross the 100-million follower
Hiring An SEO Expert
Whenever you’re looking to hire someone for your SEO activities, you need to understand the core aspects of the job. You need to determine whether
SEO For Beginners
If you’re working in digital marketing, you’re sure to have come across SEO quite a few times. It is one of the most important processes
Learning From PlayStation – #PlayAtHome Campaign
Sometimes, video games can be a life-saver. Well, that’s pretty much what PlayStation communicated to their audience – promoting their #PlayAtHome campaign to support the
SEO Myths Busted
Just like any other industry, the SEO industry has myths and misconceptions. The myths about SEO do not let digital marketers achieve their goals. And
Learning From Red Bull: Global marketing
Redbull, a popular energy drink appreciated worldwide by top athletes, university students, and business professionals, belongs to Red Bull GmbH, an Austrian company known for
Learning From UNIQLO: Experiential Marketing
One of the biggest insights that digital marketing has brought out is that people prefer personalized marketing over any other type. With advancements in artificial
What is Brand Voice? How Can You Build Yours?
“Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability.”– Jason Hartman This quote highlights the importance of building
Invest in CRM: Why Ditching Your Contact Spreadsheet Might Be a Wise Move
An organization’s contact list is one of its most valuable assets. Through that list, you can manage and maintain relationships with your clients. Many organizations
Lead Generation Funnels – What, Why, How
What are lead generation funnels? When it comes to building an audience and leads online, your marketing team needs to do it in a systematic
Are You Using Cloud Storage? Here’s Why You Should.
Cloud storage is a cloud-based service that allows you to store data on the internet using instant remote access technology. All your stored data is
What is Behavioral Retargeting?
Behavioral retargeting aims at targeting visitors depending on their behavior. It revolves around using the information that you already have, to promote your products and
Improve Your Social Media Awareness: Follow Your Competitors.
Businesses use social media to increase their reach and maximize impact. Staying relevant in your messaging and strategy is important. How can you outshine your
The Most Persistent Public Wi-Fi Attacks (and how to beat them)
Don’t let free Wi-Fi come with its own costs… The availability and convenience of free public Wi-Fi has attracted almost everyone with a phone or
How to Leverage Website Analytics for Growth
If your goal in 2020 is to grow your business, you’re on the right blog.
Creating Content for Your Blog Strategy
Great content is audience-driven, keyword-optimized and visually inspired.
How to Start a Blog for Your Business
Let’s break down how to start a blog in five steps.
