Category: Content Strategy

What Every Good Video Testimonial Needs

2020-05-08

Four elements to consider while filming a testimonial video. Video testimonials work as the impetus when your audience needs to make a key decision. A

Why Businesses Create Downloadable White Papers

2020-05-06

What a white paper is, what it includes, and why you might benefit from creating one. What is a white paper? A white paper is

The Elements of a Successful Elevator Pitch

2020-05-01

How to win over anyone in 30 seconds. An elevator pitch is an abstract of your business goals. It should be short and crisp. When

Use Your Website to Capture More Email Addresses

2020-04-22

An email address is a precious commodity—it gives you direct access to qualified prospects. Here are some smart ways to ask for email addresses without

What is a Social Media Marketer?

2020-04-20

I mean, they do more than “hang out on social media all day.” “Oh, I know what a social media marketer is. They are people

Emails You Can Send Automatically When Someone Makes a Purchase

2020-03-30

A purchase isn’t the end of a customer cycle, so don’t stop there. Sending an email after a purchase is a very formal and crisp

Critical Elements Every Testimonial Video Needs

2020-03-09

Sometimes the best way to highlight your brand’s value is to let your satisfied customers do the talking for you. Enter video testimonials.

How to Create an Editorial Calendar for Your Blog

2020-02-17

A good content calendar identifies, at a minimum, topic, the date you plan to write it and/or publish it, and the status of the project.

What Is a Brand-Identity Video?

2020-02-13

Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with

Pro vs DIY Videos: What’s best for you?

2020-02-06

A smart video strategy is more important to marketers than ever. But when do you need to bring in a pro? In recent years, the

3 Strategies for Choosing Social Media Hashtags

2020-02-03

If you’re using social media to make your brand more discoverable on the web, hashtags are a simple way to index certain topics, products or services.

Posting to Facebook: 2020

2020-01-30

What you post to Facebook probably won’t reach your audience organically. These two techniques will increase your effectiveness. Yes, it’s true: “Organic reach” on Facebook