Tag: communication strategy
What’s Up with AI Writing Tools?
The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from
Powerful Tips for Email Marketing
How can you create compelling emails that convert? Understanding certain marketing strategies will help you make the most of your email marketing. Here are some
The Most Important Elements of Your Customer Persona
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
How Customer Feedback Can Help You Define Your Value Proposition
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
Gain 5-Star Reviews: Turn a Bad Online Review Into a Good One
When you open up your business to public reviews, you open it up to the bad as well as the good. For all the wonderful
How to Build Your Audience for LinkedIn Marketing
Marketing on LinkedIn is a cheap, effective way to spread the word about your brand. Let’s assume you already know that LinkedIn is a good
5-Star Customer Reviews Online: Get Customers to Review Consistently
You know that what customers say when they review your business matters. But no one seems to be reviewing your product or service—or worse, the
Hot 2022 Web Design Trends: Typography
Typography has been a major part of print design for decades now. However, the field is finally moving to the forefront of web design trends.
Is a Website Chatbot Right for My Business?
Chatbots have become a popular tool for businesses. When correctly utilized, a website chatbot is able to automate aspects of the customer service experience that
Social Media Strategy: Start with Your Strongest Platform
Social media marketing is an important way for businesses to expand their reach and broaden brand awareness. The first step to launching a social media
Learning From Volkswagen’s “The Last Mile” Campaign
This Volkswagen Advertising Campaign Draws on Nostalgia and Looks to the Future How does a company signal change—especially when that change involves saying goodbye to
Popular Options for Your Website’s Chatbot
Customize These Popular Chatbots for Your Audience A chatbot is a great way to provide an improved customer experience on your website. They can help
LinkedIn Post Types that Attract Engagement
LinkedIn is a well-known business-to-business (B2B) social networking tool for executives and other business people. More than 130,000 posts are published each week by more
Website Chatbots Improve Customer Experience
Website chatbots used to be an exciting, innovative feature for high-end websites. Chatbot plugins have become easier to purchase and implement. As a result, many
Marketing Lessons: Learning From Adidas Neo
Adidas is a premier sports brand. Over the years, they have created engaging campaigns we can take marketing lessons from. To promote their new sub-brand,
Website Updates You Want to Make Before Black Friday 2021
Black Friday is one of the most anticipated shopping days worldwide. Consumers are all looking to get great deals on products. As a retailer, you’d
The Future of Marketing on WhatsApp
When it first came out, WhatsApp was known for being an effective and easy tool to communicate with the people in your contact list. However,
How Copywriting Supports Your Brand
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Stop Keyword Stuffing… Here’s How To Do SEO Right
Too many people preach keyword-stuffing practices. They don’t realize there is a lot more that needs to be done in order to achieve better SEO.
Key Elements Of Brand Identity Design
Companies can achieve recognition faster if their branding is on point. Having a strong brand identity will help you attract visitors, build trust, and convert
How To Write Engaging Content For Social Media
Writing for social media, if done properly, will help you boost engagement, attract visitors to your website, and convert them into paying customers. Whether you
An Introduction to Functional Websites
If you want your business to succeed, a functional website can be a powerful tool. What does it mean to have a functional website? A
Websites to Look at for Design and Content Inspiration
Are you looking for amazing web design and web content ideas to get that much-needed inspiration for your website? Here are some of the best
Pre-Production Strategies For Video Content
The demand for video content is only increasing. If you want better returns for your advertising messages, you need to plan well, especially during the
Structure a Sales Page for Your Product
The number one reason why most sales pages fail to convert is that they are not structured properly. Structure plays an important role in any
Learning From Apple’s Video Ads
Apple is famous for its clean, bold, clear advertisements and we can definitely learn a thing or two from Apple’s YouTube ads. Ever since Apple
Chat Services for Your Website
Chat services work as a medium to ensure communication between customers and brands. People prefer to get an instant response to their queries rather than
Learning From Neil Patel – Building A Digital Empire
One of the most popular digital marketers in the business, Neil Patel is the go-to person for all things SEO, blogs, and social media in
How to write for B2B and B2C
Companies that are involved in advertising sometimes have to work around B2B and B2C when selling. You have clients in both these domains and it
Social Media in 2021
With global lockdowns causing widespread changes over how people behave on social media, there are plenty of trends that have emerged in 2021. Here are
Website Design Mistakes You Want to Avoid
Websites are so integral to a company’s fortunes on the internet. A good website can help you find your audience, so it’s important that companies
Design a Meaningful, Effective Website Banner
When it comes to your brand performing well on digital platforms, any manager would tell you that the website’s look and feel are crucial. The
How can AI Benefit SEO?
SEO is one of the biggest factors which drives a company’s digital marketing efforts. Over time, companies are trying to find the perfect mix of
What You Need to Know to Make Your Website Mobile-Friendly
A beautiful, functional website is excellent, but it’s not all that’s required these days. With more and more people using only their phone for almost
Learning from Vox and their YouTube success
“Better late than never!” It’s an age-old adage that sits perfectly for those who think they can create content. No other channel personifies this better
Oreo – Creatively Redesigning Their Cookies for Social Media
One of the world’s most loved cookie brands, Oreo is known for its delicious cream-filled cookies that you need to dunk in milk. However, another
Learning from Glossier – 1:1 Interactions
When it comes to social media, one of the hardest things to do is figuring out how to respond to your clients and help them
Creating Captivating Instagram Videos
Video marketing is one of the most influential Instagram marketing strategies. Instagram stories, videos, IGTVs and LIVE sessions were already powerful modes of video creation
How To Write Subject Lines For Newsletters
Writing attractive subject lines is super important. The subject line of your newsletter decides whether your email will get opened or not. A poorly-written subject
Learning From Airbnb -#OneLessStranger Campaign
Airbnb, the American rental online marketplace company, is famous for its unique approach towards lodging. Instead of offering hotels, Airbnb offers people someone’s home for
How to Write an Impactful Headline for Your Website
Are you looking for some tips to write impactful headlines? The best way is to follow a logical approach and optimize for your audience. Here
Learning From PlayStation – #PlayAtHome Campaign
Sometimes, video games can be a life-saver. Well, that’s pretty much what PlayStation communicated to their audience – promoting their #PlayAtHome campaign to support the
How to Choose Great Fonts for Your Website
When you’re designing a website, there are a lot of design decisions that need to be made. One of the main elements that goes into
How Social Media Management Impacts Audience Engagement
Social media, which was once introduced as a tool to connect with friends and family online, has become an essential marketing platform. Most businesses use
The Importance of Digital Content in Advertising
If you are planning to launch a digital marketing campaign, you want to make sure the digital content you employ is skillfully made and suited
How Your Website Branding Elements Can Excite Your Viewers
A website is an important asset for most any business. Think of it like a showroom where you present your products or services. A showroom
Learning From Gymshark – User-Based Content
Gymshark is one of the most popular fitness apparel brands in the UK. As Gymshark grew in popularity, it realized it could leverage social media,
How to Start Voice Branding
In the ever-changing world of digital marketing, voice advertising has grown increasingly influential. It represents a brand new way to reach customers, with brands able
Creating Content for Instagram Reels
Inspired by TikTok videos, Instagram Reels is a great way to create interesting videos from Instagram stories. You can record a 15-second video and share
Learning from Dove – Emotionally Challenging The Conventional
Beauty: Anxiety-ridden or confidence-driven? Dove is a renowned personal care brand that has challenged the traditional concepts of beauty. It has actually redefined beauty notions.
