Category: Websites
How SEO Can Take your Marketing to the Next Level
As a business owner or marketer, the importance of SEO and the impact it can have on your business is important to understand. Think of
Learning From Bank of America – Mobile App Voice Navigation
One of the biggest developments in the world of digital marketing over the last few years has been voice navigation. Customers of brands are able
Learning From UNIQLO: Experiential Marketing
One of the biggest insights that digital marketing has brought out is that people prefer personalized marketing over any other type. With advancements in artificial
How Your Website Branding Elements Can Excite Your Viewers
A website is an important asset for most any business. Think of it like a showroom where you present your products or services. A showroom
Innovative Website Design Trends to Look For in 2021
Websites have become sales funnels for every kind of business. With changing web technologies and frameworks, the websites have evolved too. In fact, User Experience
Learning from Tesla – Website Design
The electric vehicle manufacturer Tesla doesn’t need any introduction. In fact you probably already know that Tesla makes electric vehicles that are futuristic, fast, and
Learning from Apple – Scrolling Website Interface
“Scrolling is a continuation, clicking is a decision.”– Josh Porter When we say or hear “Apple,” we indirectly refer to something premium. Apple has become
Why User Tracking is Vital to Your Marketing Strategy
User tracking means tracking the user’s behavior on your website. This means keeping an eye on what they browse, how they navigate a page, and
What Makes a Great Landing Page?
A landing page, or a destination page, is a standalone web page that appears when someone clicks on a search engine-optimized result, marketing email, marketing
What Should Your Website Design Tell Your Customers?
Your website’s design is the key feature that stands out to customers the most. It’s representative of your brand’s identity and competency. Hiring a designer
Does Your Website Need a Redesign?
Has your website jumped the shark? Is it on par with your business goals? It may be the right time to consider a website redesign.
Properly Backing Up Your Website
Like any complicated tool, websites are capable of failing. Whether by direct hack, malware, severe server malfunction, or poor coding, it’s possible for a website
How to Generate More Traction on Your Blog Posts
A blog is an integral element of your marketing strategy: it helps you garner online visibility, drive traffic, and convert it into leads. So, what
Social media lessons to learn from Spotify
Not too bullish on social media? Know that it’s 2020, and social media is not just “social” anymore. Talking in terms of marketing, it’s turned
Does your website have live chat?
Live chat software has become an indispensable element of customer service. Businesses around the globe have embraced live chat as an important method for brand
How an E-Commerce Strategy Will Prepare Your Company For A Crisis
When health or weather-related disasters prevent “normal” business practices, digital transformation is the best way to deal with the crisis effectively. E-commerce has saturated the
How Article Backlinks Can Boost Your SEO
High-quality backlinks to your website dominate the SEO realm. These inbound links work as powerful ranking signals. Google favors your search engine ranking if you
Web Design Tips You Must Learn From Harry’s
What differentiates great websites from the good ones? As I write, there are over 1,777,218,678 (1.7 bn) websites on the internet. But not all of
How to Write Content Your Audience will Share
Maintaining an active blog can be vital for any business, it signifies that you have a plethora of knowledge to share with the market and
What Should I Include on my Home Page? Best Practices for Creating Good First Impression
An appealing first impression is a lasting impression. People develop an opinion about you in the first few seconds when you meet them. In the
Understanding NLP and What it Means for Your Content
Gone are the days when content was written just for search engines and end-users. Today, it’s no more for only humans but their emotions. Emotions
Identifying and Hitting an Acceptable Site Speed
From SEO-friendly content to a mobile-friendly site, you ticked every box before your website launch. But is that all? What if your site’s testing your
How to Choose an Amazing Domain Name
Here are a few pointers to keep in mind as set out choosing a domain name for your company.
How to Leverage Website Analytics for Growth
If your goal in 2020 is to grow your business, you’re on the right blog.
Important Reasons to Eliminate Flash on Your Website
Don’t use Flash on your website. Here are three simple reasons why:
Essential Elements to Include on Your Website’s Homepage
Your homepage is your digital business card and your site’s navigation center. Here’s what to include on it.
Is your website’s page speed fast enough for Google?
Yes, page speed affects your business’s ability to find and keep clients. What are you doing about it? What is page speed? Also known as
Security Challenges on the Horizon for Website Publishers
Let’s take a peek at the types of cyber mayhem you can expect in 2020 (hint: it’s a lot more of the same).
ADA Website Compliance — What You Need to Know
Your website is your digital storefront. And just like a physical storefront, making it accessible to as many people as possible is good for business.
Hashtag Search Tools
Top 3 hashtag search tools, and why you need to try one right now. What are hashtag search tools? But first, what are hashtags? Hashtags
The Features of Every Great Case Study
If you want to create a powerful case study, you’ll need at least these four elements.
Local SEO: What It Is and How It Works
Local SEO is the practice of giving search engines the information they need to determine whether your products and services are proximate, relevant and prominent.
Why Your WordPress Site Should Use 2-Factor Authentication
Two forms of authentication are better than one.
Why Businesses Create Downloadable White Papers
What a white paper is, what it includes, and why you might benefit from creating one. What is a white paper? A white paper is
How to Lower Your Website’s Bounce Rate
Here’s how to keep viewers glued to your website! Have you ever checked a website homepage and then left it within a couple of seconds?
Use Your Website to Capture More Email Addresses
An email address is a precious commodity—it gives you direct access to qualified prospects. Here are some smart ways to ask for email addresses without
Reliable Ways to Get Repeat E-Commerce Business
Attracting new customers costs about five times more than nurturing existing ones.
Critical Elements Every Testimonial Video Needs
Sometimes the best way to highlight your brand’s value is to let your satisfied customers do the talking for you. Enter video testimonials.
Top 5 Security Mistakes Your Employees Are Making Today
Even your most tech-savvy workers are probably making these five mistakes.
Why an Outdated Website Is a Security Risk
Did you know that an out-of-date website can also cause needless security risk? Let’s look at a few reasons why you should keep your site’s resources up to date.
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
What Is a Multisite and How Can It Benefit Your Business?
One installation, many sites.
How to Choose the Right Keywords for SEO
The next time you write content for your website, make it findable by Google. Here’s how. 1. Make it easy for the audience. When you
The Top Security Add-Ons for Every WordPress Site
WordPress-powered sites can be hacked. Use one or more of the following security add-ons to help prevent that from happening.
Professional Website Versus DIY Website
What Should You Do? So, you want a great website to showcase your brand online, move your brick and mortar sales to a digital storefront,
