Category: Websites
Understanding DDoS Attacks and the Importance of Reliable Website Support
Distributed Denial-of-Service (DDoS) attacks have been in the news recently and have long represented a significant cybersecurity threat to businesses of all sizes. These cyberattacks
Your Website is Too Valuable Not to Support
For modern businesses, a website is far more than just a virtual storefront. It’s the cornerstone of your online presence, playing a central role in
Crafting the Perfect Website for Your Sports Club
Tailored Web and Graphic Design Solutions for Sports Clubs If we’re not on the field, there’s a good chance we’re online. A compelling and functional
Your Website’s User Experience is an Extension of Your Brand
Why does UX optimization matter? When nearly every business has a website, User Experience (UX) stands as a key differentiator for a successful online presence.
Unlocking the Power of Relevant Search Terms for Your Business
Relevant search terms form the pathway that guides users to your online doorstep. They’re the words and phrases that define your online identity, and they
Who Owns My WordPress Site?
It’s a question that might not cross your mind until it’s too late. Depending on your circumstances, the answer can vary wildly. It could be
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
Customizing GA4: Benefits and Best Practices
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it differs from Universal Analytics (UA) in several ways. Some of the key
The Most Important Pages on Most Websites (Besides Your Home Page)
Every web design is a little different, but nearly every site can benefit from these core pages.
GA4 To Replace Universal Analytics on July 1, 2023
It can be easy to ignore change when we are accustomed to our daily habits or fully committed to the systems we already use. This
Why Websites Need Continual Care
Maintaining your business’s website is anything but a set it and forget it endeavor. Here’s why.
Do I Need to “Refresh” or “Redesign” My Website?
These days, most changes you make to your website can be done quickly and securely. Changes that go beyond regular content updates or minor layout
How to Know if Your Website is Mobile-Friendly
It’s no secret that having a mobile-friendly website is more important than ever. Customers primarily browse on their mobile devices. As a result, Google now
eCommerce Technologies That Are Evolving How We Shop Online
eCommerce, short for “electronic commerce,” is the process of buying or selling goods or services through the Internet. While there are many powerful technologies driving
Access the Benefits of Local SEO for Your Business
With the prominence of internet marketing, a local SEO strategy is essential for small businesses to create brand awareness and establish credibility. Nearly half of
Create a Mobile-Friendly Website and Avoid These Hazards
In a previous post, we discussed the importance of a mobile-friendly website and some freely available testing tools. Now it’s time to interpret the results
Select Blog Topics, Plan Posts and Impress Your Audience
Blogs can be an effective tool for SEO, driving website traffic, and giving users informational value for their visit. But just because you publish a
Hot 2022 Web Visual Design Trends: Gradients
As time passes, visual design trends can cycle. After years of being relegated to the sidelines in favor of modern, monochromatic design, gradients are finally
How to Use a Website Landing Page for Direct Marketing Campaigns
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Hot 2022 Web Design Trends: Typography
Typography has been a major part of print design for decades now. However, the field is finally moving to the forefront of web design trends.
Why Active Voice Is So Important for Your Blog
The difference between active and passive voice is one of those things people can’t always explain, but they know it when they see it. The
Is a Website Chatbot Right for My Business?
Chatbots have become a popular tool for businesses. When correctly utilized, a website chatbot is able to automate aspects of the customer service experience that
Balance SEO and User Experience on Your Website
User experience (UX) design is concerned with how to engage visitors in a way that makes using a website easy and enjoyable, toward the goal
Blog Writing Tips: How to Use Research to Guide Your Blog Topics
Sometimes it isn’t blog writing tips you need, but topic choosing tips. Two areas of research are particularly helpful for determining your business blog topics:
Hot 2022 Web Design Trends: ’90s Elements
’90s Web Design Trends are Making Nostalgic Connections It may seem strange to reference a period that ended more than 20 years ago when we
Why You Should Care About Small Business SEO
Small Business SEO Can Make a Difference 99% of businesses in the US are considered small businesses. If you are a business owner reading this,
Improve Your Written Content with a Persuasive Hook
“I fell into a massive trap! And I lost quite a lot of money, here’s what happened.” This is an example of a hooking statement,
Popular Options for Your Website’s Chatbot
Customize These Popular Chatbots for Your Audience A chatbot is a great way to provide an improved customer experience on your website. They can help
Creative Ways to Create Video Testimonials
Video Testimonials Demonstrate the Power of Your Brand Why create video testimonials at all? Testimonials can be extremely valuable for businesses. Want to showcase expertise,
Types of Articles You Can Create
Explore New Blog Post Types and Vary Your Content Are you struggling to find new blog post types? Have you run out of ideas? Not
SEO for Article Excerpts and Meta-Descriptions
Two terms are often used interchangeably even when they shouldn’t be. One caters to the betterment of customer experience, and the other one does the
Core Principles of Website Design
An effective website design engages its visitors, gives them an incredible user experience, and compels them to take action. Various factors, such as image, color,
Simple Video Editing Tools for Digital Marketing
One of the biggest movements in digital media has been the gradual adoption of videos to showcase work. Videos are easy to digest, and a
SEO Mistakes New Websites Should Avoid
Running a business in the digital sphere requires you to employ smart SEO tactics. There are a few common SEO mistakes that new websites tend
Website Chatbots Improve Customer Experience
Website chatbots used to be an exciting, innovative feature for high-end websites. Chatbot plugins have become easier to purchase and implement. As a result, many
Repurpose Your Webinar Content
Your webinar content is one of the most engaging and evergreen types of video that you can produce. Many marketers think of webinars as just
How to Avoid Plagiarism
Use Good Research and Writing Habits to Avoid Plagiarism Content production can be a challenge because you’re always trying to write original material that supports
The Best SEO Keyword Research Tools
When it comes to increasing traffic to your website, SEO keyword research is critical. It assists you in creating content that can help boost your
Make These Website Changes to Improve Your Conversion Rate
Employing eCommerce best practices can help improve your conversion rate. Conversion rate is one of the most important metrics to track when you’re working on
How to Apply SEO Strategy to a Blog Post
If you publish a blog, you might already understand how important SEO is to increase your website traffic. You need to find the right tools
Website Updates You Want to Make Before Black Friday 2021
Black Friday is one of the most anticipated shopping days worldwide. Consumers are all looking to get great deals on products. As a retailer, you’d
Tips for Creating a Free, Lead Generating Ebook
Are you planning on writing an ebook as a lead magnet for your company or brand? When done correctly, lead magnet ebooks can assist you
Make the Most of Your Contact Page
Ask anyone running a website and they’ll tell you that the Contact Page is one of the most crucial elements, along with the homepage. This
Repurpose Your Video Content for Multiple Platforms
There are many compelling reasons to utilize video to convey your brand’s narrative. It can help build meaningful relationships with your target clients. Marketing videos are
How To Incorporate SEO in Web Page Copy
One of the most important aspects of digital marketing is SEO. Find and insert the right keywords to improve your website’s rankings on popular search
Popular Web-Hosting Sites You May Consider Using
When you operate a business with an online presence, you must have a web hosting solution. Companies are connected through the internet and it requires
Why You May Need an SEO Expert
Working in the field of SEO requires one to be aware of the various trends surrounding their market and incorporating the right tactics to rank
How Copywriting Supports Your Brand
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Take Advantage of Graphic Design Trends
Effective graphic design informs the audience and convinces them to take action. Also, it creates a certain perception in the minds of the audience regarding
Current Trends for Mobile Apps and Websites
It is important for business owners and operators to stay informed on the latest marketing trends in order to maximize their marketing efforts. Here are