Category: Communication Strategy
The Best and Worst Ways to Engage With Your Audience on Social Media
Each step you take into social media can offer new lessons and insights into how best to connect with your audience online. But there are
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
Creating Content for Your Blog Strategy
Great content is audience-driven, keyword-optimized and visually inspired.
What’s Up with AI Writing Tools?
The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from
Powerful Tips for Email Marketing
How can you create compelling emails that convert? Understanding certain marketing strategies will help you make the most of your email marketing. Here are some
New Research Offers Insight on Dealing with Negative Online Reviews
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
What You Need to Know About Twitter Professional Accounts
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
Use Your Brand Voice to Craft Your Social Media Message
Language can add value to your brand. Consistent language (your brand voice) gives your brand a personality that allows it to come to life. Thus,
Use Photography to Showcase the Human Side of Your Business
Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
The Most Important Elements of Your Customer Persona
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
How Customer Feedback Can Help You Define Your Value Proposition
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
Write Facebook Ad Copy that Connects With Your Audience
Imagine you put in the work to create eye-catching Facebook ads for your business. You get on Facebook, start setting up the ad, and at
Emerging Instagram Marketing Trends for 2022
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
Why Every Local Business Needs a Google Business Profile
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
How to Know if Your Website is Mobile-Friendly
It’s no secret that having a mobile-friendly website is more important than ever. Customers primarily browse on their mobile devices. As a result, Google now
Audience Segments in Email Marketing: How to Break Down Your Mailing List
Audience segmentation is the process of breaking down email lists into smaller pieces, or segments, to increase the quality of the targeting and conversion rates.
LinkedIn vs. Facebook: Which is Right for Your Brand?
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
Access the Benefits of Local SEO for Your Business
With the prominence of internet marketing, a local SEO strategy is essential for small businesses to create brand awareness and establish credibility. Nearly half of
How to Organically Gain Followers on Social Media
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
Create a Mobile-Friendly Website and Avoid These Hazards
In a previous post, we discussed the importance of a mobile-friendly website and some freely available testing tools. Now it’s time to interpret the results
Gain 5-Star Reviews: Turn a Bad Online Review Into a Good One
When you open up your business to public reviews, you open it up to the bad as well as the good. For all the wonderful
Select Blog Topics, Plan Posts and Impress Your Audience
Blogs can be an effective tool for SEO, driving website traffic, and giving users informational value for their visit. But just because you publish a
How to Build Your Audience for LinkedIn Marketing
Marketing on LinkedIn is a cheap, effective way to spread the word about your brand. Let’s assume you already know that LinkedIn is a good
How to Know if Influencer Marketing is Right for Your Brand
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
5-Star Customer Reviews Online: Get Customers to Review Consistently
You know that what customers say when they review your business matters. But no one seems to be reviewing your product or service—or worse, the
Schedule Your Social Media Posts with These Popular Management Systems
When a business juggles multiple social media platforms, using a comprehensive social media management tool becomes essential. Without management software, a person manually needs to
How to Use a Website Landing Page for Direct Marketing Campaigns
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Define Your Strategy for The Big 4 Social Media Platforms
Center Your Strategy on The Big 4 Social Media Platforms Social media offers an easy, effective way for businesses to reach their customers and target
Learning From Fitbit Stories #MyReasonIs Campaign
Personal testimonials are always powerful marketing tools. When your product promises improvement or transformation, your success depends on your customers’ success. The Fitbit Stories #MyReasonIs
Learn More About Your Social Media Audience with These Simple Steps
Most people treat social media as a bulletin board or TV ad. But social media is much more… Specifically, social media platforms are filled with
Why Active Voice Is So Important for Your Blog
The difference between active and passive voice is one of those things people can’t always explain, but they know it when they see it. The
How Digital Marketing Differs for Local and National Brands
Some things in digital marketing are a matter of scale, where throwing more money at the problem can resolve it. However, local businesses need to
Is a Website Chatbot Right for My Business?
Chatbots have become a popular tool for businesses. When correctly utilized, a website chatbot is able to automate aspects of the customer service experience that
Balance SEO and User Experience on Your Website
User experience (UX) design is concerned with how to engage visitors in a way that makes using a website easy and enjoyable, toward the goal
Social Media Strategy: Start with Your Strongest Platform
Social media marketing is an important way for businesses to expand their reach and broaden brand awareness. The first step to launching a social media
Blog Writing Tips: How to Use Research to Guide Your Blog Topics
Sometimes it isn’t blog writing tips you need, but topic choosing tips. Two areas of research are particularly helpful for determining your business blog topics:
Learning From Volkswagen’s “The Last Mile” Campaign
This Volkswagen Advertising Campaign Draws on Nostalgia and Looks to the Future How does a company signal change—especially when that change involves saying goodbye to
What Kinds of Brands Should Advertise on Twitch?
Twitch is a streaming service where entertainers broadcast their activities live for their audiences. Twitch was founded in 2011 and focused primarily on gaming content.
Twitter Profile Setup: A Crash Course
Customize Your Twitter Profile to Better Represent Your Brand Twitter is a great place for brands to share their marketing message and engage with their
Types of Polls You Can Create on Instagram Stories
Instragram Stories Polls Will Engage Your Audience Creating content for Instagram Stories is a fun way to reach out to your audience, who will be
Improve Your Written Content with a Persuasive Hook
“I fell into a massive trap! And I lost quite a lot of money, here’s what happened.” This is an example of a hooking statement,
When Should You Consider Paid Ads on Social Media?
If we had a dollar for every company that asked us the secret to paid digital ads on social media, we could all retire today.
Popular Options for Your Website’s Chatbot
Customize These Popular Chatbots for Your Audience A chatbot is a great way to provide an improved customer experience on your website. They can help
Creative Ways to Create Video Testimonials
Video Testimonials Demonstrate the Power of Your Brand Why create video testimonials at all? Testimonials can be extremely valuable for businesses. Want to showcase expertise,
Types of Articles You Can Create
Explore New Blog Post Types and Vary Your Content Are you struggling to find new blog post types? Have you run out of ideas? Not
Everything You Need to Know About Instagram Stories
Instagram Stories is one of the most popular forms of content sharing online. The post type has grown in popularity due to its ease of
SEO for Article Excerpts and Meta-Descriptions
Two terms are often used interchangeably even when they shouldn’t be. One caters to the betterment of customer experience, and the other one does the
Core Principles of Website Design
An effective website design engages its visitors, gives them an incredible user experience, and compels them to take action. Various factors, such as image, color,
LinkedIn Post Types that Attract Engagement
LinkedIn is a well-known business-to-business (B2B) social networking tool for executives and other business people. More than 130,000 posts are published each week by more
