Common Video Marketing Mistakes to Avoid
2021-10-19
Social media runs on videos and it’s important that marketers find the right balance of video and static content. Videos can help you capture attention
Social media runs on videos and it’s important that marketers find the right balance of video and static content. Videos can help you capture attention
One of the most important aspects of advertising on social media is maintaining the same momentum on all digital platforms. Cross-posts are one way to
Working in the field of SEO requires one to be aware of the various trends surrounding their market and incorporating the right tactics to rank
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
It is important for business owners and operators to stay informed on the latest marketing trends in order to maximize their marketing efforts. Here are
Do you plan out your Instagram content ahead of time? If so, there are some fun, imaginative ways you can use your Instagram feed. You
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Your website is a reflection of you and your business. It is important to design your website experience with your audience in mind. This will
When it comes to building an audience on social media, consistency matters. Post often, and regularly. Make sure your content maintains a consistent level of
Top-notch web content is needed to create a winning online presence. When writing your website copy, you need to ensure that your content entices readers
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
LinkedIn’s audience of over 500 million users express varying levels of engagement. The majority of users devote under two hours each week to the platform,
Hashtags are a well-known aspect of digital lingo. Capturing a larger idea or brand into one bite-sized word or phrase can help you emphasize the
A properly planned blog content strategy distinguishes a great blog from an ordinary one. If you have an effective content strategy for your blog, then
Too many people preach keyword-stuffing practices. They don’t realize there is a lot more that needs to be done in order to achieve better SEO.
Instagram’s counterpart to TikTok, which debuted in late 2019, has gotten heavy use from artists, influencers, and marketers. Reels are making use of Instagram’s built-in
SEO or search engine optimization is the process of optimizing your website to get a higher rank in search engine results pages. SEO is an
Companies can achieve recognition faster if their branding is on point. Having a strong brand identity will help you attract visitors, build trust, and convert
When the cab-service market is led by Uber and other contemporaries, it is important to understand how Lyft’s referral system works and why it is
Popular food brands rely on high-quality imagery and design to sell their products, but they also rely on copywriting. Good food copywriting triggers an emotional
Writing for social media, if done properly, will help you boost engagement, attract visitors to your website, and convert them into paying customers. Whether you
If you want your business to succeed, a functional website can be a powerful tool. What does it mean to have a functional website? A
As a marketer, it’s your job to be on top of trends and use all the tactics that your business may need. Writing articles will
Small businesses often focus on local reach and visibility, and word-of-mouth sales for their growth. But, if there’s one thing we’ve learned from fluctuating market
Are you looking for amazing web design and web content ideas to get that much-needed inspiration for your website? Here are some of the best
For brands who can find their audience on Twitter, building an audience there can be a crucial part of their online marketing strategy. Twitter is
Do you want your website content to convey more authority? An appealing combination of fonts can help you to do that. If you aren’t sure
Social media is a major marketing tool for any business with an online presence. Having neat and consistent graphics on social media will help you
The demand for video content is only increasing. If you want better returns for your advertising messages, you need to plan well, especially during the
If you want to grow your presence on Instagram and generate leads, profile optimization is a must. Optimizing your profile will help you get found
A social media content strategy is a document that outlines your social media goals and a path to achieve them with great social media content.
If you want your business to get the upper hand over competitors, digital marketing is something that you need to embrace. There are no two
If you are creating content for social media and not using calls to action (CTAs) you are missing out on a lot of opportunities. But
The number one reason why most sales pages fail to convert is that they are not structured properly. Structure plays an important role in any
Apple is famous for its clean, bold, clear advertisements and we can definitely learn a thing or two from Apple’s YouTube ads. Ever since Apple
Chat services work as a medium to ensure communication between customers and brands. People prefer to get an instant response to their queries rather than
If you want your blog content to rank on Google, you need to make it SEO-friendly. To make your content SEO-friendly you will need to
GoPro’s website is a testament to how curated, homemade video content is always one of the best ways to garner an audience. The GoPro is
One of the most engaging and versatile tools that you can use to boost your business’ engagement on Instagram are Carousels. These can be used
One of the most popular digital marketers in the business, Neil Patel is the go-to person for all things SEO, blogs, and social media in
Companies that are involved in advertising sometimes have to work around B2B and B2C when selling. You have clients in both these domains and it
With global lockdowns causing widespread changes over how people behave on social media, there are plenty of trends that have emerged in 2021. Here are
Bounce rate is the percentage of users who leave your website without even visiting the second page. A visitor can bounce back from your website
Do you want your brand to be a top performer in your niche? If yes, you must keep a check on how your brand is
Pinterest has a very different approach compared to other social media platforms. However, just like any other social media, to achieve success on Pinterest, you
Social media is all about one thing – garnering attention. Businesses, individuals (and sometimes even pets) all have an account for the same reason and
Websites are so integral to a company’s fortunes on the internet. A good website can help you find your audience, so it’s important that companies
You’ve done it, your friends have done it, heck, even your parents might have done it at some point. Relax, though. We’re talking about taking
Copywriters are some of the most-read writers in the world. And copywriting is one of the most important elements of effective online marketing. To craft