New Research Offers Insight on Dealing with Negative Online Reviews
2022-07-21
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
I haven’t forgotten about the good old phone book. I know it’s nestled safely at the back of some kitchen drawer. But unless I’m suddenly
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
Language can add value to your brand. Consistent language (your brand voice) gives your brand a personality that allows it to come to life. Thus,
Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
Imagine you put in the work to create eye-catching Facebook ads for your business. You get on Facebook, start setting up the ad, and at
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
It’s no secret that having a mobile-friendly website is more important than ever. Customers primarily browse on their mobile devices. As a result, Google now
Audience segmentation is the process of breaking down email lists into smaller pieces, or segments, to increase the quality of the targeting and conversion rates.
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
With the prominence of internet marketing, a local SEO strategy is essential for small businesses to create brand awareness and establish credibility. Nearly half of
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
In a previous post, we discussed the importance of a mobile-friendly website and some freely available testing tools. Now it’s time to interpret the results
When you open up your business to public reviews, you open it up to the bad as well as the good. For all the wonderful
Blogs can be an effective tool for SEO, driving website traffic, and giving users informational value for their visit. But just because you publish a
Marketing on LinkedIn is a cheap, effective way to spread the word about your brand. Let’s assume you already know that LinkedIn is a good
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
You know that what customers say when they review your business matters. But no one seems to be reviewing your product or service—or worse, the
When a business juggles multiple social media platforms, using a comprehensive social media management tool becomes essential. Without management software, a person manually needs to
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Center Your Strategy on The Big 4 Social Media Platforms Social media offers an easy, effective way for businesses to reach their customers and target
Personal testimonials are always powerful marketing tools. When your product promises improvement or transformation, your success depends on your customers’ success. The Fitbit Stories #MyReasonIs
Most people treat social media as a bulletin board or TV ad. But social media is much more… Specifically, social media platforms are filled with
The difference between active and passive voice is one of those things people can’t always explain, but they know it when they see it. The
Some things in digital marketing are a matter of scale, where throwing more money at the problem can resolve it. However, local businesses need to
Chatbots have become a popular tool for businesses. When correctly utilized, a website chatbot is able to automate aspects of the customer service experience that
User experience (UX) design is concerned with how to engage visitors in a way that makes using a website easy and enjoyable, toward the goal
Social media marketing is an important way for businesses to expand their reach and broaden brand awareness. The first step to launching a social media
Sometimes it isn’t blog writing tips you need, but topic choosing tips. Two areas of research are particularly helpful for determining your business blog topics:
This Volkswagen Advertising Campaign Draws on Nostalgia and Looks to the Future How does a company signal change—especially when that change involves saying goodbye to
Twitch is a streaming service where entertainers broadcast their activities live for their audiences. Twitch was founded in 2011 and focused primarily on gaming content.
Customize Your Twitter Profile to Better Represent Your Brand Twitter is a great place for brands to share their marketing message and engage with their
Instragram Stories Polls Will Engage Your Audience Creating content for Instagram Stories is a fun way to reach out to your audience, who will be
“I fell into a massive trap! And I lost quite a lot of money, here’s what happened.” This is an example of a hooking statement,
If we had a dollar for every company that asked us the secret to paid digital ads on social media, we could all retire today.
Customize These Popular Chatbots for Your Audience A chatbot is a great way to provide an improved customer experience on your website. They can help
Video Testimonials Demonstrate the Power of Your Brand Why create video testimonials at all? Testimonials can be extremely valuable for businesses. Want to showcase expertise,
Explore New Blog Post Types and Vary Your Content Are you struggling to find new blog post types? Have you run out of ideas? Not
Instagram Stories is one of the most popular forms of content sharing online. The post type has grown in popularity due to its ease of
Two terms are often used interchangeably even when they shouldn’t be. One caters to the betterment of customer experience, and the other one does the
An effective website design engages its visitors, gives them an incredible user experience, and compels them to take action. Various factors, such as image, color,
LinkedIn is a well-known business-to-business (B2B) social networking tool for executives and other business people. More than 130,000 posts are published each week by more
One of the biggest movements in digital media has been the gradual adoption of videos to showcase work. Videos are easy to digest, and a
Running a business in the digital sphere requires you to employ smart SEO tactics. There are a few common SEO mistakes that new websites tend
Are you looking for Instagram content ideas? Instagram regularly innovates with new types of posts. This social media platform features reels, stories, IGTV, carousels, and
Website chatbots used to be an exciting, innovative feature for high-end websites. Chatbot plugins have become easier to purchase and implement. As a result, many
Adidas is a premier sports brand. Over the years, they have created engaging campaigns we can take marketing lessons from. To promote their new sub-brand,