Category: Communication Strategy
Website Tips For Small Businesses
Small businesses often focus on local reach and visibility, and word-of-mouth sales for their growth. But, if there’s one thing we’ve learned from fluctuating market
Websites to Look at for Design and Content Inspiration
Are you looking for amazing web design and web content ideas to get that much-needed inspiration for your website? Here are some of the best
Effective Content for Brands on Twitter
For brands who can find their audience on Twitter, building an audience there can be a crucial part of their online marketing strategy. Twitter is
Font Combinations For Your Website
Do you want your website content to convey more authority? An appealing combination of fonts can help you to do that. If you aren’t sure
Avoid these Pitfalls with Your Social Media Graphics
Social media is a major marketing tool for any business with an online presence. Having neat and consistent graphics on social media will help you
Digital Marketing Trends For 2021
If you want your business to get the upper hand over competitors, digital marketing is something that you need to embrace. There are no two
Pre-Production Strategies For Video Content
The demand for video content is only increasing. If you want better returns for your advertising messages, you need to plan well, especially during the
SEO For your Instagram Page
If you want to grow your presence on Instagram and generate leads, profile optimization is a must. Optimizing your profile will help you get found
How to Prepare a Social Media Content Strategy
A social media content strategy is a document that outlines your social media goals and a path to achieve them with great social media content.
Use These CTAs on Social Media
If you are creating content for social media and not using calls to action (CTAs) you are missing out on a lot of opportunities. But
Structure a Sales Page for Your Product
The number one reason why most sales pages fail to convert is that they are not structured properly. Structure plays an important role in any
Learning From Apple’s Video Ads
Apple is famous for its clean, bold, clear advertisements and we can definitely learn a thing or two from Apple’s YouTube ads. Ever since Apple
Chat Services for Your Website
Chat services work as a medium to ensure communication between customers and brands. People prefer to get an instant response to their queries rather than
SEO: How To Find And Use Keywords
If you want your blog content to rank on Google, you need to make it SEO-friendly. To make your content SEO-friendly you will need to
Learning From GoPro’s Video Strategies
GoPro’s website is a testament to how curated, homemade video content is always one of the best ways to garner an audience. The GoPro is
How to Make Your Instagram Carousels Interesting
One of the most engaging and versatile tools that you can use to boost your business’ engagement on Instagram are Carousels. These can be used
Learning From Neil Patel – Building A Digital Empire
One of the most popular digital marketers in the business, Neil Patel is the go-to person for all things SEO, blogs, and social media in
How to write for B2B and B2C
Companies that are involved in advertising sometimes have to work around B2B and B2C when selling. You have clients in both these domains and it
Social Media in 2021
With global lockdowns causing widespread changes over how people behave on social media, there are plenty of trends that have emerged in 2021. Here are
How To Lower Your Website Bounce Rate
Bounce rate is the percentage of users who leave your website without even visiting the second page. A visitor can bounce back from your website
Personal Branding Mistakes You Must Avoid
Do you want your brand to be a top performer in your niche? If yes, you must keep a check on how your brand is
Pinterest Content Tips To Help You Create The Perfect Pin
Pinterest has a very different approach compared to other social media platforms. However, just like any other social media, to achieve success on Pinterest, you
Creating A Facebook Post? Here’s A Mini Checklist.
Social media is all about one thing – garnering attention. Businesses, individuals (and sometimes even pets) all have an account for the same reason and
Website Design Mistakes You Want to Avoid
Websites are so integral to a company’s fortunes on the internet. A good website can help you find your audience, so it’s important that companies
Learning From BuzzFeed – How Did it Become so Popular?
You’ve done it, your friends have done it, heck, even your parents might have done it at some point. Relax, though. We’re talking about taking
How To Craft Interesting Copy
Copywriters are some of the most-read writers in the world. And copywriting is one of the most important elements of effective online marketing. To craft
Design a Meaningful, Effective Website Banner
When it comes to your brand performing well on digital platforms, any manager would tell you that the website’s look and feel are crucial. The
Tips To Grow Your Business Using LinkedIn
LinkedIn is a powerful platform to help you build brand awareness and push your business. You need to have a concrete approach to generate the
What You Need to Know to Make Your Website Mobile-Friendly
A beautiful, functional website is excellent, but it’s not all that’s required these days. With more and more people using only their phone for almost
Inside the Mind of a Creative Writer – Important Takeaways
A creative writer is someone who has a tough job – to come up with lines that are memorable, sticky and most importantly convey a
The Evolution of UI and UX: Looking at Amazon.com
The UI and UX of websites have clearly evolved over time – today, they are much cleaner, crisper, and intuitive. Or at least, that’s how
How To Use Pinterest For Your Business
Pinterest is the 4th-most popular social media platform in the United States, and many businesses have been using Pinterest to grow and build a strong
Creating An SEO-friendly Blog
Writing yourself an SEO-friendly blog is a task that requires some effort and time. You can’t wake up one day and be like, “I will
Learning from Vox and their YouTube success
“Better late than never!” It’s an age-old adage that sits perfectly for those who think they can create content. No other channel personifies this better
Oreo – Creatively Redesigning Their Cookies for Social Media
One of the world’s most loved cookie brands, Oreo is known for its delicious cream-filled cookies that you need to dunk in milk. However, another
Creating Excellent Sales Copy
Whether you are creating a landing page for a special offer, launching a new product for your online business, or building an e-commerce site, you
Getting Brand Collaborations as a Social Media Influencer
If you believe yourself to be a social media influencer, you may wonder how you could collaborate with brands. Collaboration is pretty easy on some
Learning from Glossier – 1:1 Interactions
When it comes to social media, one of the hardest things to do is figuring out how to respond to your clients and help them
The Video Marketing Advantage
Video marketing is not new, but it has become more powerful than ever. We all love watching funny or emotional videos, or consuming information through
How Has Copywriting Evolved Over the Years?
Copywriting – one of the toughest jobs that require just one tool – the brain (and something to write with). Over the years, copywriting has
Learning From Boohoo – Influencer Marketing
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
Learning From NatGeo – Promoting authenticity on Instagram
One of the most popular wildlife and nature channels, NatGeo now also holds the record for being the first brand to cross the 100-million follower
Creating Captivating Instagram Videos
Video marketing is one of the most influential Instagram marketing strategies. Instagram stories, videos, IGTVs and LIVE sessions were already powerful modes of video creation
Why Does Video Sell More?
If you own a business, you may have two goals in mind: One tactic that can help you with more sales and help you accomplish
Principles of Good Website Design
An effective website design engages the visitors, gives them an incredible user experience, and compels them to take action. Various factors, such as image, color,
How To Write Subject Lines For Newsletters
Writing attractive subject lines is super important. The subject line of your newsletter decides whether your email will get opened or not. A poorly-written subject
Learning From Airbnb -#OneLessStranger Campaign
Airbnb, the American rental online marketplace company, is famous for its unique approach towards lodging. Instead of offering hotels, Airbnb offers people someone’s home for
Tips For Creating Powerful Instagram Carousels
Carousels are top-performing organic content that can explode Instagram growth. Carousels are of high value, and audiences love consuming them. Most creators are switching from
How to Write an Impactful Headline for Your Website
Are you looking for some tips to write impactful headlines? The best way is to follow a logical approach and optimize for your audience. Here
How To Structure Your Articles
There is a blurred line between good articles and great articles. Great articles influence people, change the reader’s mind, attract followers, and provide them value;
