Category: Communication Strategy
Learning From PlayStation – #PlayAtHome Campaign
Sometimes, video games can be a life-saver. Well, that’s pretty much what PlayStation communicated to their audience – promoting their #PlayAtHome campaign to support the
Don’t Make These Video Editing Mistakes
Editing videos is a daunting task, and if you are a novice in video editing, there is a high chance you will make mistakes. Luckily,
How to Choose Great Fonts for Your Website
When you’re designing a website, there are a lot of design decisions that need to be made. One of the main elements that goes into
How to Gain Followers on Twitter
What is your follower count on Twitter? It’s hard to get a word in edgewise on this crowded platform, and adding followers will ensure that
Learning from GoDaddy – Controversial ads
When you watch a GoDaddy ad, you’re most probably wondering two things: You’re not alone in thinking this because their ads are way over the
SEO Myths Busted
Just like any other industry, the SEO industry has myths and misconceptions. The myths about SEO do not let digital marketers achieve their goals. And
Posting to Instagram: 2021
The Instagram strategy of any business in digital is super important for its success and there are plenty of things marketers need to know about
How Social Media Management Impacts Audience Engagement
Social media, which was once introduced as a tool to connect with friends and family online, has become an essential marketing platform. Most businesses use
Reach Your Audience with Quality Video Content
One of the biggest developments in the digital marketing sphere has been a gradual shift in content consumption. A lot of users prefer watching videos
The Importance of Digital Content in Advertising
If you are planning to launch a digital marketing campaign, you want to make sure the digital content you employ is skillfully made and suited
What Can a Great Website Do for Your Business?
Websites are a keystone of any modern business strategy. They can function as a store-front, customer service resource, and advertising hub all at the same
Learning From Red Bull: Global marketing
Redbull, a popular energy drink appreciated worldwide by top athletes, university students, and business professionals, belongs to Red Bull GmbH, an Austrian company known for
What No One Told You About SEO
While you may already be leveraging an SEO strategy, there is always more to know about SEO. The process holds several secrets that you have
You Should Know This About Outsourcing Web Design
Designing a great website is important to the success of your business, and often a process which requires experience and knowledge. From the designers and
How SEO Can Take your Marketing to the Next Level
As a business owner or marketer, the importance of SEO and the impact it can have on your business is important to understand. Think of
Why Social Media is About More than Likes and Followers
Present-day social media has witnessed a paradigm shift. Today, social media means a lot more than mere likes and followers. Instagram has proven that by
Learning From Bank of America – Mobile App Voice Navigation
One of the biggest developments in the world of digital marketing over the last few years has been voice navigation. Customers of brands are able
Learning From Tommy Hilfiger – Influencer Marketing
The Tommy Hilfiger SS16 eyewear collection includes an impressive range of wearable accessories and glasses. For their SS16 eyewear collection, Tommy Hilfiger wanted to use
How Your Website Branding Elements Can Excite Your Viewers
A website is an important asset for most any business. Think of it like a showroom where you present your products or services. A showroom
What is Brand Voice? How Can You Build Yours?
“Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability.”– Jason Hartman This quote highlights the importance of building
Learning From Gymshark – User-Based Content
Gymshark is one of the most popular fitness apparel brands in the UK. As Gymshark grew in popularity, it realized it could leverage social media,
How to Start Voice Branding
In the ever-changing world of digital marketing, voice advertising has grown increasingly influential. It represents a brand new way to reach customers, with brands able
How to Increase Engagement on Social Media
Every business with an online presence strives to get engagement on social media. Good engagement means people appreciate your brand. Having your audience interact with
Posting to YouTube 2021
YouTube is a quintessential video sharing platform. It is the ultimate one-stop landing place to build brand authority using effective video marketing strategies. You need
Creating Content for Instagram Reels
Inspired by TikTok videos, Instagram Reels is a great way to create interesting videos from Instagram stories. You can record a 15-second video and share
Learning from Dove – Emotionally Challenging The Conventional
Beauty: Anxiety-ridden or confidence-driven? Dove is a renowned personal care brand that has challenged the traditional concepts of beauty. It has actually redefined beauty notions.
Learning From VANS – Rebel marketing
Love or hate them, you can’t ignore them. That’s what being a rebel is all about. They just do what they want to do, not
How to Set Your Brand’s Voice & Tone
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
Learning From Medium – Personalized Weekly Newsletter
Reading. It’s something lots of people love to do, but many don’t have time for. There’s so much content out there that it becomes hard
Create a Podcast in 2021
Do you want to start a podcast? Of course you do, you’ve got something to say and podcasting is a fantastic way to get it
Why You Should Consider Hiring a Ghostwriter
Creating relevant content is a requisite for escalating your brand’s presence. And generating such content regularly requires consistent time and effort. However, as you juggle
Using Instagram Reels: Why and How?
Utilizing Instagram Reels is a great way to help you maximize your reach on Instagram. Reels allows you to record entertaining 15-second video clips from
Heineken – Emotional Storytelling
“In advertising, not to be different is virtual suicide”– Thornton Wilder Advertisement is one field that can make or break the success of a product.
Learning From Coca-Cola – Marketing Campaigns
Coca-Cola, or Coke, has been around since 1886, delighting every age demographic with its sweet, chilled bliss. It’s a household name and is one of
How to Write Powerful Social Media Captions
When you’re creating social media captions regularly, it can be easy to fall into a formula or struggle with new ideas. You need to craft
Learning from Tesla – Website Design
The electric vehicle manufacturer Tesla doesn’t need any introduction. In fact you probably already know that Tesla makes electric vehicles that are futuristic, fast, and
Types of Backlinks You Must Include in Your Article
Backlinks are extremely powerful. While you are building your backlink profile, ensure you get backlinks from dominating websites to enhance your SEO campaign. It is
Learning From Lego’s ‘Rebuild The World’ Campaign
LEGO is a known toy brand around the world. Their distinct, creatively-assembled miniature figures helped children and adults develop their creative skills over many decades.
Tips for Instagram Live
Instagram Live is one of the most important marketing platforms to reach your audience with live video. It has multiple benefits. It helps you stay
Tips For Writing A Press Release
Do you want to share your important business announcement with the outside world? Well, a press release is an ideal way to do that, be
Posting to LinkedIn in 2020
LinkedIn is the most sought-after platform for professional networking. The users create, curate, and share content to become influencers, explore new opportunities, and network with
Learning From Nike – Emotional Storytelling
When it comes to inspirational advertising, one of the first names that comes to mind is Nike. The American sports brand has a 48% share
Why User Tracking is Vital to Your Marketing Strategy
User tracking means tracking the user’s behavior on your website. This means keeping an eye on what they browse, how they navigate a page, and
What Makes a Great Landing Page?
A landing page, or a destination page, is a standalone web page that appears when someone clicks on a search engine-optimized result, marketing email, marketing
Social Media Marketing Trends Heading Into 2021
Social media has drastically changed the way businesses of all sizes communicate. From building an online presence for a new brand to targeting a specific
Invest in CRM: Why Ditching Your Contact Spreadsheet Might Be a Wise Move
An organization’s contact list is one of its most valuable assets. Through that list, you can manage and maintain relationships with your clients. Many organizations
Winning Video Marketing Trends for 2021
If you’re in digital marketing, you probably know that video marketing is a nearly unavoidable aspect of how you reach your audience. Video is easy
Lead Generation Funnels – What, Why, How
What are lead generation funnels? When it comes to building an audience and leads online, your marketing team needs to do it in a systematic
What is Parler & Should Your Brand Be Involved?
Parler is a microblogging platform launched in August 2018. This social networking site claims itself as a ‘free speech’ platform with a user base of
Content Writing Trends to Boost Your Brand Image
Creating content is an integral part of digital marketing – it can make or break a brand. Whether describing your services or telling how your
