Category: Communication Strategy
Does Your Website Need a Redesign?
Has your website jumped the shark? Is it on par with your business goals? It may be the right time to consider a website redesign.
Scheduling Content is Made Easier with These Tips for Improving Your Timing
“Create compelling content uninterruptedly to win!” – this is no small order. If you’re wondering how you can achieve this level of output, here’s some
How Often Should You Post on Social Media?
When it comes to building your presence on social media, a consistent posting schedule is key. You need to show up each day on your
How to Promote Your Business’ Community Outreach Efforts
One of the most important aspects that many businesses or brands want to portray is their “human” side. It endears a customer to their brand
How to Help Your Offline Sales Funnels via Digital Marketing?
With the impact eCommerce has had over the last decade, the lines between offline and digital marketing are blurring. You can retrofit online sales techniques
Why Social Media Can Be a Powerful Customer Support Tool for Your Business
Social media has become the go-to option for consumers to engage and interact with their favorite brands online. Digital marketing campaigns today are made to
What is Behavioral Retargeting?
Behavioral retargeting aims at targeting visitors depending on their behavior. It revolves around using the information that you already have, to promote your products and
What is Remarketing?
Remarketing is a powerful strategy to engage with people who have visited your website earlier. It enables you to tactically place your ads before the
Does your website have live chat?
Live chat software has become an indispensable element of customer service. Businesses around the globe have embraced live chat as an important method for brand
Responding to Negative Comments
How do you reply to antagonistic comments on your social media profile? Pay no heed? Make an Apology? Lock horns with the user? One critical
Music Licensing: Finding a relevant Sound
A sound injects emotion into a video. In video marketing, the choice of sounds matters a lot. It can make a difference in the success
Powerful Tips for Effective Case Studies
Case studies are an effective way to showcase your company’s work. It goes beyond simple testimonials as it presents real data, examples, and results. With
Compassionate Writing and Sensitive Topics
Writing is more than just weaving words together in a meaningful manner. While writing about a generic topic, you tend to share and guide readers
Incorporate SEO Into Your Writing Process
After spending your time researching, collecting data, and crafting awesome content, you hit the publish button. But you seem unsatisfied with the number of visitors
How to Pick Images for Blogs & Social Media Posts
No matter how wonderful your writing style is, if you fail to make it visually appealing, your audience is unlikely to digest your content… and
Video Marketing: Crafting Video for Your Audience
Videos are proven to be catchier and more impactful than images and written text. Brands across the globe are leveraging video to increase brand awareness
Approaching Marketing in Times of Crisis
In the light of the lockdowns, non-essential businesses are shut as people are asked to not go out and buy watches and clothes at retail
How Article Backlinks Can Boost Your SEO
High-quality backlinks to your website dominate the SEO realm. These inbound links work as powerful ranking signals. Google favors your search engine ranking if you
Web Design Tips You Must Learn From Harry’s
What differentiates great websites from the good ones? As I write, there are over 1,777,218,678 (1.7 bn) websites on the internet. But not all of
How to Write Content Your Audience will Share
Maintaining an active blog can be vital for any business, it signifies that you have a plethora of knowledge to share with the market and
What Should I Include on my Home Page? Best Practices for Creating Good First Impression
An appealing first impression is a lasting impression. People develop an opinion about you in the first few seconds when you meet them. In the
Customer Service and Social Media
Social media customer service refers to offering customer support using social media platforms. It aims to address the queries and challenges of consumers. Statistics reveal
Maintaining and Utilizing a Content Calendar
Do you find it difficult to be consistent when it comes to content marketing? A content calendar helps you fix it. What is a content
Using Trending Topics to Increase Social media Engagement
Social media platforms are a vital part of online marketing strategies for businesses. The reason: social media sites are engagement-driven that helps in forming a
Video Strategies for Communicating With Your Audience During A Crisis
The global lockdowns we’ve experienced this year has forced families, businesses, and even the government to realize the importance of communication through video like never
Some Reasons to Move to G-Suite or Office 365
G Suite and Office 365 are the best and most cost-effective options on the market. Here are five reasons why:
How to Pick Your Brand’s Fonts
The font is your identity; pick the right one. Your brand has a fascinating story, which is what your audience relates to. You tell this
Every Brand Identity Needs These Elements
Want to build a unique brand positioning? Start with ticking these boxes. “[A brand is] a set of expectations, memories, stories and relationships that, taken
How to Choose an Amazing Domain Name
Here are a few pointers to keep in mind as set out choosing a domain name for your company.
How Companies Can Drive Sales through Facebook Groups
Here’s how you can promote your business and escalate sales using Facebook Groups Do you have a slumbered Facebook profile? Are you terrified by all
VPNs: What They Are and Why You Need One on Your Laptop
Your ISP could be selling your personal data; here’s how to protect yourself. As the number of internet users rises exponentially, a major concern lies
Is your website’s page speed fast enough for Google?
Yes, page speed affects your business’s ability to find and keep clients. What are you doing about it? What is page speed? Also known as
How to Create a Compelling Tagline
Create a winning tagline that your audience will connect with! As you and your creative team work on your tagline, you must realize that a
How to Increase Your Organic Reach on Facebook
The best ways to unlock your full potential on a content-saturated platform How much engagement do you get with your Facebook posts? Are your efforts
ADA Website Compliance — What You Need to Know
Your website is your digital storefront. And just like a physical storefront, making it accessible to as many people as possible is good for business.
The Features of Every Great Case Study
If you want to create a powerful case study, you’ll need at least these four elements.
Creating a Successful Advertisement Using Facebook Stories
Here’s how you can increase sales through an interactive and beautiful Facebook Story. Why Facebook Stories? An Ipsos survey commissioned by Facebook showed that 62
What Every Good Video Testimonial Needs
Four elements to consider while filming a testimonial video. Video testimonials work as the impetus when your audience needs to make a key decision. A
The Elements of a Successful Elevator Pitch
How to win over anyone in 30 seconds. An elevator pitch is an abstract of your business goals. It should be short and crisp. When
Emails You Can Send Automatically When Someone Makes a Purchase
A purchase isn’t the end of a customer cycle, so don’t stop there. Sending an email after a purchase is a very formal and crisp
Critical Elements Every Testimonial Video Needs
Sometimes the best way to highlight your brand’s value is to let your satisfied customers do the talking for you. Enter video testimonials.
How to Create an Editorial Calendar for Your Blog
A good content calendar identifies, at a minimum, topic, the date you plan to write it and/or publish it, and the status of the project.
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
3 Strategies for Choosing Social Media Hashtags
If you’re using social media to make your brand more discoverable on the web, hashtags are a simple way to index certain topics, products or services.
Creating Content for Your Blog Strategy
Great content is audience-driven, keyword-optimized and visually inspired.
How to Choose the Right Keywords for SEO
The next time you write content for your website, make it findable by Google. Here’s how. 1. Make it easy for the audience. When you
Channel Your Content
Find the Audience Value Mix for Your Content Across Platforms Long Live the King There is this overwhelming force in modern marketing to find the
From an Idea to a SEAD
Spend 5 minutes and do this every time you have a new idea for your business to master your ideation. WHAT IS THE VALUE OF
