Tag: Content Strategy
Hallmark Engine Optimization: Why Audience-First Content Beats AI Slop
If you think about it, Hallmark movies are the perfect example of great SEO… and Human Engine Optimization. Let me explain. It’s not just their
AI vs. Agency
I’ve heard it from friends, from clients, and from colleagues. Something like, It seems like they’re adding AI to everything. Yes, a little multicolored magic
How Audience-First Thinking Transforms How You Communicate
Marketers love a good origin story — how a company started, what the founders believed in, the “why” that fuels every product launch. And while
Digital Real Estate: The Case for Investing in Owned Platforms
Building your digital presence on “rented land” limits your growth, but investing in owned platforms puts you in full control of your brand’s future. The
Your Value Proposition is More Than What You Sell
Why people really buy from you—and how to craft a message that meets them where it matters. At Black Raven AFC, we work with businesses
From First Step to Forward Motion: Building Momentum Through Iterative Marketing
In our last blog, we shared a simple but powerful message: Start now. Start small. Start again. Today, we’re talking about what comes next: the
Start Now. Start Small. Start Again.
Get Started in Marketing: Why Iteration Beats Perfection How do we get started in marketing? You don’t need a perfect plan. You need to act.
Mapping the Audience Journey for Stronger Client Relationships
Welcome to the Audience Journey! You want your marketing to drive real, measurable results. To do that, you need to understand and engage your audience
Unlocking SEO with Blog Content
Many businesses invest significant time and resources in optimizing their main website for search engines. They meticulously sprinkle keywords throughout their service pages, product descriptions,
The Power of Podcasts: How to Turn One Episode into a Goldmine of Content
To reach your audience on digital channels, you need content. But creating good content is time-consuming and labor-intensive. To truly maximize your efforts, you should
What Kinds of Content Are Best For Your Digital Platforms?
Considering the most popular digital channels, diverse content is key to a successful marketing strategy. Understanding the role of different platforms is crucial in effectively
The Power of Transcription Services for Video Content Creation
Digital marketing has become an essential building block of brand strategy, and video content rules that landscape. Many businesses invest in producing high-quality video content
Optimizing Marketing Efforts for Major Sporting Events: A Playbook for Local Brands
In the exhilarating arena of sports, advertising plays a key position. Professional sports is big business, not just because of the ticket and snack sales.
The Power of Repurposing: How One Piece of Digital Content Can Become Many
In the digital space, content drives effective marketing. It’s the bridge that connects businesses with their audience. However, the challenge lies in consistently creating fresh,
Don’t Miss Christmas: A Guide to Develop Your Holiday Content
The holiday season presents a golden opportunity for businesses to connect with their audience in compelling and memorable ways. In this guide, we’ll emphasize why
What’s Up with AI Writing Tools?
The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from
Use Photography to Showcase the Human Side of Your Business
Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
How Customer Feedback Can Help You Define Your Value Proposition
What do your customers love about your business? Customer feedback can help you discover aspects of your value proposition that you may not have recognized
Create a Mobile-Friendly Website and Avoid These Hazards
In a previous post, we discussed the importance of a mobile-friendly website and some freely available testing tools. Now it’s time to interpret the results
How to Know if Influencer Marketing is Right for Your Brand
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
Schedule Your Social Media Posts with These Popular Management Systems
When a business juggles multiple social media platforms, using a comprehensive social media management tool becomes essential. Without management software, a person manually needs to
How to Use a Website Landing Page for Direct Marketing Campaigns
Landing pages are web pages that serve a specific purpose. That purpose is usually to produce leads for a business by collecting user information. A
Why You Should Care About Small Business SEO
Small Business SEO Can Make a Difference 99% of businesses in the US are considered small businesses. If you are a business owner reading this,
Types of Articles You Can Create
Explore New Blog Post Types and Vary Your Content Are you struggling to find new blog post types? Have you run out of ideas? Not
SEO for Article Excerpts and Meta-Descriptions
Two terms are often used interchangeably even when they shouldn’t be. One caters to the betterment of customer experience, and the other one does the
Instagram Content Ideas and Post Types
Are you looking for Instagram content ideas? Instagram regularly innovates with new types of posts. This social media platform features reels, stories, IGTV, carousels, and
How to Avoid Plagiarism
Use Good Research and Writing Habits to Avoid Plagiarism Content production can be a challenge because you’re always trying to write original material that supports
The Best SEO Keyword Research Tools
When it comes to increasing traffic to your website, SEO keyword research is critical. It assists you in creating content that can help boost your
Create a LinkedIn Content Strategy for Your Company’s Page
One of the most important ways to gain traction on LinkedIn is to create a strong LinkedIn content strategy for your company. This ensures that
Where Should You Place Your Instagram Hashtags?
It is one of the most debated marketing topics on Instagram. Should hashtags go on the caption or in the comments? Instagram outlined key updates
How to Apply SEO Strategy to a Blog Post
If you publish a blog, you might already understand how important SEO is to increase your website traffic. You need to find the right tools
Tips for Creating a Free, Lead Generating Ebook
Are you planning on writing an ebook as a lead magnet for your company or brand? When done correctly, lead magnet ebooks can assist you
How to Check for Instagram Shadowban
When you utilize Instagram for your personal brand or business, there is a chance that you could be shadowbanned. This can negatively impact your follower
Why You May Need an SEO Expert
Working in the field of SEO requires one to be aware of the various trends surrounding their market and incorporating the right tactics to rank
Repurpose Posts for Different Social Media Platforms
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
Find Effective Content Ideas for Your Instagram Feed
Do you plan out your Instagram content ahead of time? If so, there are some fun, imaginative ways you can use your Instagram feed. You
Graphic Design Mistakes You Might Be Making
Audiences have high expectations when it comes to graphic design, and how you approach design challenges will have a major impact on your marketing efforts.
What Some Get Wrong About Web Copy
Top-notch web content is needed to create a winning online presence. When writing your website copy, you need to ensure that your content entices readers
The Basic Elements of a Digital Marketing Strategy
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
Create an Effective Blog Content Strategy
A properly planned blog content strategy distinguishes a great blog from an ordinary one. If you have an effective content strategy for your blog, then
Stop Keyword Stuffing… Here’s How To Do SEO Right
Too many people preach keyword-stuffing practices. They don’t realize there is a lot more that needs to be done in order to achieve better SEO.
A Three-Pronged Approach to SEO
SEO or search engine optimization is the process of optimizing your website to get a higher rank in search engine results pages. SEO is an
Four Food Brands with Delicious Copywriting
Popular food brands rely on high-quality imagery and design to sell their products, but they also rely on copywriting. Good food copywriting triggers an emotional
How To Write Engaging Content For Social Media
Writing for social media, if done properly, will help you boost engagement, attract visitors to your website, and convert them into paying customers. Whether you
How Publishing Articles Helps Your Business
As a marketer, it’s your job to be on top of trends and use all the tactics that your business may need. Writing articles will
Websites to Look at for Design and Content Inspiration
Are you looking for amazing web design and web content ideas to get that much-needed inspiration for your website? Here are some of the best
Effective Content for Brands on Twitter
For brands who can find their audience on Twitter, building an audience there can be a crucial part of their online marketing strategy. Twitter is
Pre-Production Strategies For Video Content
The demand for video content is only increasing. If you want better returns for your advertising messages, you need to plan well, especially during the
How to Prepare a Social Media Content Strategy
A social media content strategy is a document that outlines your social media goals and a path to achieve them with great social media content.
