Category: Blogs
What Is a Brand-Identity Video?
Leverage the power of video to make your brand stick in your audience’s mind. Every time you see an icon of a white apple with
Creating Content for Your Blog Strategy
Great content is audience-driven, keyword-optimized and visually inspired.
What’s Up with AI Writing Tools?
The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from
SEO 101: Getting Your Site on Search Results
You have a business. Your business has a website. You want that website to show up in search results for more queries. So…you need to optimize.
Select Blog Topics, Plan Posts and Impress Your Audience
Blogs can be an effective tool for SEO, driving website traffic, and giving users informational value for their visit. But just because you publish a
How to Know if Influencer Marketing is Right for Your Brand
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
How Writing a Blog Can Serve Your Business Goals
How Writing a Blog Can Serve Your Business Goals Of all the marketing tools available, blog writing is one that many business owners ignore— or
Why Active Voice Is So Important for Your Blog
The difference between active and passive voice is one of those things people can’t always explain, but they know it when they see it. The
Balance SEO and User Experience on Your Website
User experience (UX) design is concerned with how to engage visitors in a way that makes using a website easy and enjoyable, toward the goal
Blog Writing Tips: How to Use Research to Guide Your Blog Topics
Sometimes it isn’t blog writing tips you need, but topic choosing tips. Two areas of research are particularly helpful for determining your business blog topics:
Why You Should Care About Small Business SEO
Small Business SEO Can Make a Difference 99% of businesses in the US are considered small businesses. If you are a business owner reading this,
Improve Your Written Content with a Persuasive Hook
“I fell into a massive trap! And I lost quite a lot of money, here’s what happened.” This is an example of a hooking statement,
Types of Articles You Can Create
Explore New Blog Post Types and Vary Your Content Are you struggling to find new blog post types? Have you run out of ideas? Not
SEO for Article Excerpts and Meta-Descriptions
Two terms are often used interchangeably even when they shouldn’t be. One caters to the betterment of customer experience, and the other one does the
SEO Mistakes New Websites Should Avoid
Running a business in the digital sphere requires you to employ smart SEO tactics. There are a few common SEO mistakes that new websites tend
Repurpose Your Webinar Content
Your webinar content is one of the most engaging and evergreen types of video that you can produce. Many marketers think of webinars as just
How to Avoid Plagiarism
Use Good Research and Writing Habits to Avoid Plagiarism Content production can be a challenge because you’re always trying to write original material that supports
The Best SEO Keyword Research Tools
When it comes to increasing traffic to your website, SEO keyword research is critical. It assists you in creating content that can help boost your
How to Apply SEO Strategy to a Blog Post
If you publish a blog, you might already understand how important SEO is to increase your website traffic. You need to find the right tools
How To Incorporate SEO in Web Page Copy
One of the most important aspects of digital marketing is SEO. Find and insert the right keywords to improve your website’s rankings on popular search
Why You May Need an SEO Expert
Working in the field of SEO requires one to be aware of the various trends surrounding their market and incorporating the right tactics to rank
How Copywriting Supports Your Brand
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Repurpose Posts for Different Social Media Platforms
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
Leverage Video Marketing as a Small Business
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
What Some Get Wrong About Web Copy
Top-notch web content is needed to create a winning online presence. When writing your website copy, you need to ensure that your content entices readers
The Basic Elements of a Digital Marketing Strategy
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
Create an Effective Blog Content Strategy
A properly planned blog content strategy distinguishes a great blog from an ordinary one. If you have an effective content strategy for your blog, then
A Three-Pronged Approach to SEO
SEO or search engine optimization is the process of optimizing your website to get a higher rank in search engine results pages. SEO is an
How Publishing Articles Helps Your Business
As a marketer, it’s your job to be on top of trends and use all the tactics that your business may need. Writing articles will
Websites to Look at for Design and Content Inspiration
Are you looking for amazing web design and web content ideas to get that much-needed inspiration for your website? Here are some of the best
SEO: How To Find And Use Keywords
If you want your blog content to rank on Google, you need to make it SEO-friendly. To make your content SEO-friendly you will need to
Learning From Neil Patel – Building A Digital Empire
One of the most popular digital marketers in the business, Neil Patel is the go-to person for all things SEO, blogs, and social media in
How To Lower Your Website Bounce Rate
Bounce rate is the percentage of users who leave your website without even visiting the second page. A visitor can bounce back from your website
Learning From BuzzFeed – How Did it Become so Popular?
You’ve done it, your friends have done it, heck, even your parents might have done it at some point. Relax, though. We’re talking about taking
Inside the Mind of a Creative Writer – Important Takeaways
A creative writer is someone who has a tough job – to come up with lines that are memorable, sticky and most importantly convey a
Creating An SEO-friendly Blog
Writing yourself an SEO-friendly blog is a task that requires some effort and time. You can’t wake up one day and be like, “I will
How to Research Keywords for SEO
One of the most important processes of SEO is keyword research. This is the process of searching for and analyzing search items which people enter
How Has Copywriting Evolved Over the Years?
Copywriting – one of the toughest jobs that require just one tool – the brain (and something to write with). Over the years, copywriting has
Learning From Boohoo – Influencer Marketing
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
How To Structure Your Articles
There is a blurred line between good articles and great articles. Great articles influence people, change the reader’s mind, attract followers, and provide them value;
The Importance of Digital Content in Advertising
If you are planning to launch a digital marketing campaign, you want to make sure the digital content you employ is skillfully made and suited
How to Set Your Brand’s Voice & Tone
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
Types of Backlinks You Must Include in Your Article
Backlinks are extremely powerful. While you are building your backlink profile, ensure you get backlinks from dominating websites to enhance your SEO campaign. It is
Content Writing Trends to Boost Your Brand Image
Creating content is an integral part of digital marketing – it can make or break a brand. Whether describing your services or telling how your
Scheduling Content is Made Easier with These Tips for Improving Your Timing
“Create compelling content uninterruptedly to win!” – this is no small order. If you’re wondering how you can achieve this level of output, here’s some
Live Video: Ways You Can Use Streaming To Add Excitement To Your Video Strategy
One of the most popular strategies for any digital marketing ecosystem is video marketing. Video is widely seen as the most popular format of content
How to Generate More Traction on Your Blog Posts
A blog is an integral element of your marketing strategy: it helps you garner online visibility, drive traffic, and convert it into leads. So, what
Powerful Tips for Effective Case Studies
Case studies are an effective way to showcase your company’s work. It goes beyond simple testimonials as it presents real data, examples, and results. With
Compassionate Writing and Sensitive Topics
Writing is more than just weaving words together in a meaningful manner. While writing about a generic topic, you tend to share and guide readers
Incorporate SEO Into Your Writing Process
After spending your time researching, collecting data, and crafting awesome content, you hit the publish button. But you seem unsatisfied with the number of visitors
