Category: Analytics
Maximize Your Paid Marketing Efforts: Key Metrics You Need to Track
With a well-crafted strategy in place, paid digital ads allow companies to target likely customers efficiently. As a result, paid marketing has become an essential
Which Demographics Actually Matter to Your Marketing Strategy
Your ideal marketing strategy is a reflection of your audience. Understanding your target audience is not just a key to success; it’s the foundation upon
Recent GA4 Spam Attacks are Built Different: What You Need to Know
If you want to maintain accurate analytics data and make informed decisions (you do), you have to be aware of spambots that may threaten your
Customizing GA4: Benefits and Best Practices
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it differs from Universal Analytics (UA) in several ways. Some of the key
GA4 To Replace Universal Analytics on July 1, 2023
It can be easy to ignore change when we are accustomed to our daily habits or fully committed to the systems we already use. This
The Most Important Elements of Your Customer Persona
In marketing, a customer persona is a tool that allows you to inject EMPATHY into your marketing strategy. A well-sketched customer (or buyer) persona can
Why Every Local Business Needs a Google Business Profile
Google Business Profile is a free tool for local businesses that either have a location (coffee shop) or provide a service by meeting in another
How to Know if Influencer Marketing is Right for Your Brand
Influencer marketing is an evolution of a timeless marketing tactic: The celebrity endorsement. While media platforms have changed, much of the original core idea holds
5-Star Customer Reviews Online: Get Customers to Review Consistently
You know that what customers say when they review your business matters. But no one seems to be reviewing your product or service—or worse, the
Schedule Your Social Media Posts with These Popular Management Systems
When a business juggles multiple social media platforms, using a comprehensive social media management tool becomes essential. Without management software, a person manually needs to
5-Star Customer Reviews Online: Before You Get Started
Online customer reviews are a powerful marketing tool that can draw attention to your brand. These reviews are also part of a comprehensive SEO strategy.
Balance SEO and User Experience on Your Website
User experience (UX) design is concerned with how to engage visitors in a way that makes using a website easy and enjoyable, toward the goal
SEO Mistakes New Websites Should Avoid
Running a business in the digital sphere requires you to employ smart SEO tactics. There are a few common SEO mistakes that new websites tend
How to Apply SEO Strategy to a Blog Post
If you publish a blog, you might already understand how important SEO is to increase your website traffic. You need to find the right tools
How SEO Works on Social Media
Two of the most important pillars of digital marketing are social media and SEO. The former allows you to showcase your products en masse while
How To Incorporate SEO in Web Page Copy
One of the most important aspects of digital marketing is SEO. Find and insert the right keywords to improve your website’s rankings on popular search
Why You May Need an SEO Expert
Working in the field of SEO requires one to be aware of the various trends surrounding their market and incorporating the right tactics to rank
Create an Effective Blog Content Strategy
A properly planned blog content strategy distinguishes a great blog from an ordinary one. If you have an effective content strategy for your blog, then
Stop Keyword Stuffing… Here’s How To Do SEO Right
Too many people preach keyword-stuffing practices. They don’t realize there is a lot more that needs to be done in order to achieve better SEO.
A Three-Pronged Approach to SEO
SEO or search engine optimization is the process of optimizing your website to get a higher rank in search engine results pages. SEO is an
SEO For your Instagram Page
If you want to grow your presence on Instagram and generate leads, profile optimization is a must. Optimizing your profile will help you get found
SEO: How To Find And Use Keywords
If you want your blog content to rank on Google, you need to make it SEO-friendly. To make your content SEO-friendly you will need to
How To Lower Your Website Bounce Rate
Bounce rate is the percentage of users who leave your website without even visiting the second page. A visitor can bounce back from your website
How can AI Benefit SEO?
SEO is one of the biggest factors which drives a company’s digital marketing efforts. Over time, companies are trying to find the perfect mix of
The Evolution of UI and UX: Looking at Amazon.com
The UI and UX of websites have clearly evolved over time – today, they are much cleaner, crisper, and intuitive. Or at least, that’s how
Creating An SEO-friendly Blog
Writing yourself an SEO-friendly blog is a task that requires some effort and time. You can’t wake up one day and be like, “I will
How to Research Keywords for SEO
One of the most important processes of SEO is keyword research. This is the process of searching for and analyzing search items which people enter
Learning From Boohoo – Influencer Marketing
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
Hiring An SEO Expert
Whenever you’re looking to hire someone for your SEO activities, you need to understand the core aspects of the job. You need to determine whether
SEO For Beginners
If you’re working in digital marketing, you’re sure to have come across SEO quite a few times. It is one of the most important processes
SEO Myths Busted
Just like any other industry, the SEO industry has myths and misconceptions. The myths about SEO do not let digital marketers achieve their goals. And
What No One Told You About SEO
While you may already be leveraging an SEO strategy, there is always more to know about SEO. The process holds several secrets that you have
Learning From Bank of America – Mobile App Voice Navigation
One of the biggest developments in the world of digital marketing over the last few years has been voice navigation. Customers of brands are able
Learning From UNIQLO: Experiential Marketing
One of the biggest insights that digital marketing has brought out is that people prefer personalized marketing over any other type. With advancements in artificial
What is Brand Voice? How Can You Build Yours?
“Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability.”– Jason Hartman This quote highlights the importance of building
Posting to Pinterest: 2020
Pinterest is a wonderful platform that helps you attract a significant amount of website traffic. The 2020 Pinterest algorithm prefers to show pins that haven’t
Why User Tracking is Vital to Your Marketing Strategy
User tracking means tracking the user’s behavior on your website. This means keeping an eye on what they browse, how they navigate a page, and
Invest in CRM: Why Ditching Your Contact Spreadsheet Might Be a Wise Move
An organization’s contact list is one of its most valuable assets. Through that list, you can manage and maintain relationships with your clients. Many organizations
Lead Generation Funnels – What, Why, How
What are lead generation funnels? When it comes to building an audience and leads online, your marketing team needs to do it in a systematic
How to Help Your Offline Sales Funnels via Digital Marketing?
With the impact eCommerce has had over the last decade, the lines between offline and digital marketing are blurring. You can retrofit online sales techniques
What is Behavioral Retargeting?
Behavioral retargeting aims at targeting visitors depending on their behavior. It revolves around using the information that you already have, to promote your products and
How to Generate More Traction on Your Blog Posts
A blog is an integral element of your marketing strategy: it helps you garner online visibility, drive traffic, and convert it into leads. So, what
Improve Your Social Media Awareness: Follow Your Competitors.
Businesses use social media to increase their reach and maximize impact. Staying relevant in your messaging and strategy is important. How can you outshine your
Incorporate SEO Into Your Writing Process
After spending your time researching, collecting data, and crafting awesome content, you hit the publish button. But you seem unsatisfied with the number of visitors
Identifying and Hitting an Acceptable Site Speed
From SEO-friendly content to a mobile-friendly site, you ticked every box before your website launch. But is that all? What if your site’s testing your
Understanding NLP and What it Means for Your Content
Gone are the days when content was written just for search engines and end-users. Today, it’s no more for only humans but their emotions. Emotions
How to Leverage Website Analytics for Growth
If your goal in 2020 is to grow your business, you’re on the right blog.
Is your website’s page speed fast enough for Google?
Yes, page speed affects your business’s ability to find and keep clients. What are you doing about it? What is page speed? Also known as
How to Increase Your Organic Reach on Facebook
The best ways to unlock your full potential on a content-saturated platform How much engagement do you get with your Facebook posts? Are your efforts
Hashtag Search Tools
Top 3 hashtag search tools, and why you need to try one right now. What are hashtag search tools? But first, what are hashtags? Hashtags
