Tag: Social Media
Social Media in 2021
With global lockdowns causing widespread changes over how people behave on social media, there are plenty of trends that have emerged in 2021. Here are
Personal Branding Mistakes You Must Avoid
Do you want your brand to be a top performer in your niche? If yes, you must keep a check on how your brand is
Pinterest Content Tips To Help You Create The Perfect Pin
Pinterest has a very different approach compared to other social media platforms. However, just like any other social media, to achieve success on Pinterest, you
Creating A Facebook Post? Here’s A Mini Checklist.
Social media is all about one thing – garnering attention. Businesses, individuals (and sometimes even pets) all have an account for the same reason and
Learning From BuzzFeed – How Did it Become so Popular?
You’ve done it, your friends have done it, heck, even your parents might have done it at some point. Relax, though. We’re talking about taking
Tips To Grow Your Business Using LinkedIn
LinkedIn is a powerful platform to help you build brand awareness and push your business. You need to have a concrete approach to generate the
How To Use Pinterest For Your Business
Pinterest is the 4th-most popular social media platform in the United States, and many businesses have been using Pinterest to grow and build a strong
Oreo – Creatively Redesigning Their Cookies for Social Media
One of the world’s most loved cookie brands, Oreo is known for its delicious cream-filled cookies that you need to dunk in milk. However, another
Getting Brand Collaborations as a Social Media Influencer
If you believe yourself to be a social media influencer, you may wonder how you could collaborate with brands. Collaboration is pretty easy on some
Learning From Boohoo – Influencer Marketing
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
Learning From NatGeo – Promoting authenticity on Instagram
One of the most popular wildlife and nature channels, NatGeo now also holds the record for being the first brand to cross the 100-million follower
Creating Captivating Instagram Videos
Video marketing is one of the most influential Instagram marketing strategies. Instagram stories, videos, IGTVs and LIVE sessions were already powerful modes of video creation
Learning From Airbnb -#OneLessStranger Campaign
Airbnb, the American rental online marketplace company, is famous for its unique approach towards lodging. Instead of offering hotels, Airbnb offers people someone’s home for
Tips For Creating Powerful Instagram Carousels
Carousels are top-performing organic content that can explode Instagram growth. Carousels are of high value, and audiences love consuming them. Most creators are switching from
Learning From PlayStation – #PlayAtHome Campaign
Sometimes, video games can be a life-saver. Well, that’s pretty much what PlayStation communicated to their audience – promoting their #PlayAtHome campaign to support the
How to Gain Followers on Twitter
What is your follower count on Twitter? It’s hard to get a word in edgewise on this crowded platform, and adding followers will ensure that
SEO Myths Busted
Just like any other industry, the SEO industry has myths and misconceptions. The myths about SEO do not let digital marketers achieve their goals. And
Posting to Instagram: 2021
The Instagram strategy of any business in digital is super important for its success and there are plenty of things marketers need to know about
How Social Media Management Impacts Audience Engagement
Social media, which was once introduced as a tool to connect with friends and family online, has become an essential marketing platform. Most businesses use
Reach Your Audience with Quality Video Content
One of the biggest developments in the digital marketing sphere has been a gradual shift in content consumption. A lot of users prefer watching videos
Learning From Red Bull: Global marketing
Redbull, a popular energy drink appreciated worldwide by top athletes, university students, and business professionals, belongs to Red Bull GmbH, an Austrian company known for
What No One Told You About SEO
While you may already be leveraging an SEO strategy, there is always more to know about SEO. The process holds several secrets that you have
Why Social Media is About More than Likes and Followers
Present-day social media has witnessed a paradigm shift. Today, social media means a lot more than mere likes and followers. Instagram has proven that by
Learning From Gymshark – User-Based Content
Gymshark is one of the most popular fitness apparel brands in the UK. As Gymshark grew in popularity, it realized it could leverage social media,
How to Increase Engagement on Social Media
Every business with an online presence strives to get engagement on social media. Good engagement means people appreciate your brand. Having your audience interact with
Posting to YouTube 2021
YouTube is a quintessential video sharing platform. It is the ultimate one-stop landing place to build brand authority using effective video marketing strategies. You need
Creating Content for Instagram Reels
Inspired by TikTok videos, Instagram Reels is a great way to create interesting videos from Instagram stories. You can record a 15-second video and share
Tips for Creating Attractive YouTube Thumbnails
A YouTube thumbnail is an image that works as a video representation in the search results. It is important to have attractive YouTube thumbnails since
How to Set Your Brand’s Voice & Tone
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
Create a Podcast in 2021
Do you want to start a podcast? Of course you do, you’ve got something to say and podcasting is a fantastic way to get it
Using Instagram Reels: Why and How?
Utilizing Instagram Reels is a great way to help you maximize your reach on Instagram. Reels allows you to record entertaining 15-second video clips from
Posting to Pinterest: 2020
Pinterest is a wonderful platform that helps you attract a significant amount of website traffic. The 2020 Pinterest algorithm prefers to show pins that haven’t
How to Write Powerful Social Media Captions
When you’re creating social media captions regularly, it can be easy to fall into a formula or struggle with new ideas. You need to craft
Tips for Instagram Live
Instagram Live is one of the most important marketing platforms to reach your audience with live video. It has multiple benefits. It helps you stay
Posting to LinkedIn in 2020
LinkedIn is the most sought-after platform for professional networking. The users create, curate, and share content to become influencers, explore new opportunities, and network with
Social Media Marketing Trends Heading Into 2021
Social media has drastically changed the way businesses of all sizes communicate. From building an online presence for a new brand to targeting a specific
What is Parler & Should Your Brand Be Involved?
Parler is a microblogging platform launched in August 2018. This social networking site claims itself as a ‘free speech’ platform with a user base of
Scheduling Content is Made Easier with These Tips for Improving Your Timing
“Create compelling content uninterruptedly to win!” – this is no small order. If you’re wondering how you can achieve this level of output, here’s some
How Often Should You Post on Social Media?
When it comes to building your presence on social media, a consistent posting schedule is key. You need to show up each day on your
Live Video: Ways You Can Use Streaming To Add Excitement To Your Video Strategy
One of the most popular strategies for any digital marketing ecosystem is video marketing. Video is widely seen as the most popular format of content
Why Social Media Can Be a Powerful Customer Support Tool for Your Business
Social media has become the go-to option for consumers to engage and interact with their favorite brands online. Digital marketing campaigns today are made to
Social media lessons to learn from Spotify
Not too bullish on social media? Know that it’s 2020, and social media is not just “social” anymore. Talking in terms of marketing, it’s turned
Responding to Negative Comments
How do you reply to antagonistic comments on your social media profile? Pay no heed? Make an Apology? Lock horns with the user? One critical
Improve Your Social Media Awareness: Follow Your Competitors.
Businesses use social media to increase their reach and maximize impact. Staying relevant in your messaging and strategy is important. How can you outshine your
How an E-Commerce Strategy Will Prepare Your Company For A Crisis
When health or weather-related disasters prevent “normal” business practices, digital transformation is the best way to deal with the crisis effectively. E-commerce has saturated the
Customer Service and Social Media
Social media customer service refers to offering customer support using social media platforms. It aims to address the queries and challenges of consumers. Statistics reveal
Using Trending Topics to Increase Social media Engagement
Social media platforms are a vital part of online marketing strategies for businesses. The reason: social media sites are engagement-driven that helps in forming a
How Companies Can Drive Sales through Facebook Groups
Here’s how you can promote your business and escalate sales using Facebook Groups Do you have a slumbered Facebook profile? Are you terrified by all
How to Increase Your Organic Reach on Facebook
The best ways to unlock your full potential on a content-saturated platform How much engagement do you get with your Facebook posts? Are your efforts
What is a Social Media Marketer?
I mean, they do more than “hang out on social media all day.” “Oh, I know what a social media marketer is. They are people
