Tag: Social Media Strategy
The Big 4 Social Media Platforms for Business
Twitter, Facebook, LinkedIn, Instagram.
What You Need to Know About Twitter Professional Accounts
Twitter has recently been a popular topic of conversation in the mainstream news cycle. A piece of Twitter news that has flown under the radar
Use Your Brand Voice to Craft Your Social Media Message
Language can add value to your brand. Consistent language (your brand voice) gives your brand a personality that allows it to come to life. Thus,
Use Photography to Showcase the Human Side of Your Business
Every social media platform offers unique opportunities and experiences. But one thing they all have in common is how they favor images, photography, and videos
Emerging Instagram Marketing Trends for 2022
Instagram remains one of the best social media platforms for promoting a business. With a cool one billion users, the platform is second only to
LinkedIn vs. Facebook: Which is Right for Your Brand?
LinkedIn is a popular social media network for professionals. With over 810 million users, the platform offers companies and professionals the opportunity to network, build
How to Organically Gain Followers on Social Media
An audience that is grown organically is the best foundation for marketing on social media. Paid advertising allows brands to expand their reach and create
Define Your Strategy for The Big 4 Social Media Platforms
Center Your Strategy on The Big 4 Social Media Platforms Social media offers an easy, effective way for businesses to reach their customers and target
Learn More About Your Social Media Audience with These Simple Steps
Most people treat social media as a bulletin board or TV ad. But social media is much more… Specifically, social media platforms are filled with
Social Media Strategy: Start with Your Strongest Platform
Social media marketing is an important way for businesses to expand their reach and broaden brand awareness. The first step to launching a social media
Twitter Profile Setup: A Crash Course
Customize Your Twitter Profile to Better Represent Your Brand Twitter is a great place for brands to share their marketing message and engage with their
Types of Polls You Can Create on Instagram Stories
Instragram Stories Polls Will Engage Your Audience Creating content for Instagram Stories is a fun way to reach out to your audience, who will be
LinkedIn Post Types that Attract Engagement
LinkedIn is a well-known business-to-business (B2B) social networking tool for executives and other business people. More than 130,000 posts are published each week by more
Instagram Content Ideas and Post Types
Are you looking for Instagram content ideas? Instagram regularly innovates with new types of posts. This social media platform features reels, stories, IGTV, carousels, and
Repurpose Your Webinar Content
Your webinar content is one of the most engaging and evergreen types of video that you can produce. Many marketers think of webinars as just
Instagram Tips and Guidance for Small Businesses
Small businesses drive local economies around the world. Instagram has become an important platform for small businesses to reach a wider audience. We’re sharing Instagram
Create a LinkedIn Content Strategy for Your Company’s Page
One of the most important ways to gain traction on LinkedIn is to create a strong LinkedIn content strategy for your company. This ensures that
Learning From Old Spice: Dream Runner Marketing Campaign
Old Spice is known as one of the best brands for innovative and witty advertising. Their Dream Runner campaign integrates their edginess and whimsical ad
Where Should You Place Your Instagram Hashtags?
It is one of the most debated marketing topics on Instagram. Should hashtags go on the caption or in the comments? Instagram outlined key updates
How SEO Works on Social Media
Two of the most important pillars of digital marketing are social media and SEO. The former allows you to showcase your products en masse while
How Long Captions Can Work on Instagram
When it comes to Instagram, we all know it is a more visual platform than anything else. However, that doesn’t mean words don’t matter. There
Repurpose Your Video Content for Multiple Platforms
There are many compelling reasons to utilize video to convey your brand’s narrative. It can help build meaningful relationships with your target clients. Marketing videos are
Marketing Tips for LinkedIn
LinkedIn offers something that no other social media site can match: it is exclusively focused on professional networks rather than engagement alone. Unlike YouTube, Instagram,
The Future of Marketing on WhatsApp
When it first came out, WhatsApp was known for being an effective and easy tool to communicate with the people in your contact list. However,
Get More Value by Cross-Posting on Social Media
One of the most important aspects of advertising on social media is maintaining the same momentum on all digital platforms. Cross-posts are one way to
Repurpose Posts for Different Social Media Platforms
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
Find Effective Content Ideas for Your Instagram Feed
Do you plan out your Instagram content ahead of time? If so, there are some fun, imaginative ways you can use your Instagram feed. You
Consistent Color Schemes Enhance Social Media Feeds
When it comes to building an audience on social media, consistency matters. Post often, and regularly. Make sure your content maintains a consistent level of
The Basic Elements of a Digital Marketing Strategy
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
Content Ideas For Your LinkedIn Company Page
LinkedIn’s audience of over 500 million users express varying levels of engagement. The majority of users devote under two hours each week to the platform,
How ASOS Leveraged User-Generated Content
Hashtags are a well-known aspect of digital lingo. Capturing a larger idea or brand into one bite-sized word or phrase can help you emphasize the
Develop Effective Instagram Reels Content
Instagram’s counterpart to TikTok, which debuted in late 2019, has gotten heavy use from artists, influencers, and marketers. Reels are making use of Instagram’s built-in
Effective Content for Brands on Twitter
For brands who can find their audience on Twitter, building an audience there can be a crucial part of their online marketing strategy. Twitter is
Avoid these Pitfalls with Your Social Media Graphics
Social media is a major marketing tool for any business with an online presence. Having neat and consistent graphics on social media will help you
SEO For your Instagram Page
If you want to grow your presence on Instagram and generate leads, profile optimization is a must. Optimizing your profile will help you get found
How to Prepare a Social Media Content Strategy
A social media content strategy is a document that outlines your social media goals and a path to achieve them with great social media content.
Use These CTAs on Social Media
If you are creating content for social media and not using calls to action (CTAs) you are missing out on a lot of opportunities. But
How to Make Your Instagram Carousels Interesting
One of the most engaging and versatile tools that you can use to boost your business’ engagement on Instagram are Carousels. These can be used
Learning From Neil Patel – Building A Digital Empire
One of the most popular digital marketers in the business, Neil Patel is the go-to person for all things SEO, blogs, and social media in
Social Media in 2021
With global lockdowns causing widespread changes over how people behave on social media, there are plenty of trends that have emerged in 2021. Here are
Pinterest Content Tips To Help You Create The Perfect Pin
Pinterest has a very different approach compared to other social media platforms. However, just like any other social media, to achieve success on Pinterest, you
Creating A Facebook Post? Here’s A Mini Checklist.
Social media is all about one thing – garnering attention. Businesses, individuals (and sometimes even pets) all have an account for the same reason and
Learning From BuzzFeed – How Did it Become so Popular?
You’ve done it, your friends have done it, heck, even your parents might have done it at some point. Relax, though. We’re talking about taking
Tips To Grow Your Business Using LinkedIn
LinkedIn is a powerful platform to help you build brand awareness and push your business. You need to have a concrete approach to generate the
How To Use Pinterest For Your Business
Pinterest is the 4th-most popular social media platform in the United States, and many businesses have been using Pinterest to grow and build a strong
Oreo – Creatively Redesigning Their Cookies for Social Media
One of the world’s most loved cookie brands, Oreo is known for its delicious cream-filled cookies that you need to dunk in milk. However, another
Getting Brand Collaborations as a Social Media Influencer
If you believe yourself to be a social media influencer, you may wonder how you could collaborate with brands. Collaboration is pretty easy on some
Learning from Glossier – 1:1 Interactions
When it comes to social media, one of the hardest things to do is figuring out how to respond to your clients and help them
The Video Marketing Advantage
Video marketing is not new, but it has become more powerful than ever. We all love watching funny or emotional videos, or consuming information through
Learning From Boohoo – Influencer Marketing
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
