Author: Raven Blaque
Popular Web-Hosting Sites You May Consider Using
When you operate a business with an online presence, you must have a web hosting solution. Companies are connected through the internet and it requires
Why You May Need an SEO Expert
Working in the field of SEO requires one to be aware of the various trends surrounding their market and incorporating the right tactics to rank
How Copywriting Supports Your Brand
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Take Advantage of Graphic Design Trends
Effective graphic design informs the audience and convinces them to take action. Also, it creates a certain perception in the minds of the audience regarding
Repurpose Posts for Different Social Media Platforms
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
Current Trends for Mobile Apps and Websites
It is important for business owners and operators to stay informed on the latest marketing trends in order to maximize their marketing efforts. Here are
Find Effective Content Ideas for Your Instagram Feed
Do you plan out your Instagram content ahead of time? If so, there are some fun, imaginative ways you can use your Instagram feed. You
Leverage Video Marketing as a Small Business
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Design Lessons From ready.so
Your website is a reflection of you and your business. It is important to design your website experience with your audience in mind. This will
Avoid These UI and UX Pitfalls
If you’re designing a mobile app, you want people to have a positive experience when they use it. UI and UX are shorthand for “User
Typeface “Rules” Your Designs Should Follow
The art and skill of organizing type is typography design. It is one of the core abilities of a designer and entails more than just
Graphic Design Mistakes You Might Be Making
Audiences have high expectations when it comes to graphic design, and how you approach design challenges will have a major impact on your marketing efforts.
Consistent Color Schemes Enhance Social Media Feeds
When it comes to building an audience on social media, consistency matters. Post often, and regularly. Make sure your content maintains a consistent level of
What Some Get Wrong About Web Copy
Top-notch web content is needed to create a winning online presence. When writing your website copy, you need to ensure that your content entices readers
The Basic Elements of a Digital Marketing Strategy
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
Content Ideas For Your LinkedIn Company Page
LinkedIn’s audience of over 500 million users express varying levels of engagement. The majority of users devote under two hours each week to the platform,
What Makes A Website Mobile-Friendly?
With a larger share of users browsing the internet on their mobile devices, more and more businesses are rightly focused on creating a mobile-friendly website
How ASOS Leveraged User-Generated Content
Hashtags are a well-known aspect of digital lingo. Capturing a larger idea or brand into one bite-sized word or phrase can help you emphasize the
Create an Effective Blog Content Strategy
A properly planned blog content strategy distinguishes a great blog from an ordinary one. If you have an effective content strategy for your blog, then
Stop Keyword Stuffing… Here’s How To Do SEO Right
Too many people preach keyword-stuffing practices. They don’t realize there is a lot more that needs to be done in order to achieve better SEO.
Develop Effective Instagram Reels Content
Instagram’s counterpart to TikTok, which debuted in late 2019, has gotten heavy use from artists, influencers, and marketers. Reels are making use of Instagram’s built-in
A Three-Pronged Approach to SEO
SEO or search engine optimization is the process of optimizing your website to get a higher rank in search engine results pages. SEO is an
Key Elements Of Brand Identity Design
Companies can achieve recognition faster if their branding is on point. Having a strong brand identity will help you attract visitors, build trust, and convert
Learning From Lyft’s Referral System
When the cab-service market is led by Uber and other contemporaries, it is important to understand how Lyft’s referral system works and why it is
What People Get Wrong About SEO
SEO or “search engine optimization” is the process of optimizing your web presence to put your brand in front of more prospective customers. Most businesses
Four Food Brands with Delicious Copywriting
Popular food brands rely on high-quality imagery and design to sell their products, but they also rely on copywriting. Good food copywriting triggers an emotional
How To Write Engaging Content For Social Media
Writing for social media, if done properly, will help you boost engagement, attract visitors to your website, and convert them into paying customers. Whether you
An Introduction to Functional Websites
If you want your business to succeed, a functional website can be a powerful tool. What does it mean to have a functional website? A
How Publishing Articles Helps Your Business
As a marketer, it’s your job to be on top of trends and use all the tactics that your business may need. Writing articles will
Website Tips For Small Businesses
Small businesses often focus on local reach and visibility, and word-of-mouth sales for their growth. But, if there’s one thing we’ve learned from fluctuating market
Best Video Hosting Platforms
Videos are a hit. While we now have multiple addictive bite-sized video-based social media platforms such as Facebook, Instagram (Reels, IGTV, Live), and TikTok, there
Websites to Look at for Design and Content Inspiration
Are you looking for amazing web design and web content ideas to get that much-needed inspiration for your website? Here are some of the best
Effective Content for Brands on Twitter
For brands who can find their audience on Twitter, building an audience there can be a crucial part of their online marketing strategy. Twitter is
Font Combinations For Your Website
Do you want your website content to convey more authority? An appealing combination of fonts can help you to do that. If you aren’t sure
Avoid these Pitfalls with Your Social Media Graphics
Social media is a major marketing tool for any business with an online presence. Having neat and consistent graphics on social media will help you
Pre-Production Strategies For Video Content
The demand for video content is only increasing. If you want better returns for your advertising messages, you need to plan well, especially during the
SEO For your Instagram Page
If you want to grow your presence on Instagram and generate leads, profile optimization is a must. Optimizing your profile will help you get found
How to Prepare a Social Media Content Strategy
A social media content strategy is a document that outlines your social media goals and a path to achieve them with great social media content.
Digital Marketing Trends For 2021
If you want your business to get the upper hand over competitors, digital marketing is something that you need to embrace. There are no two
Use These CTAs on Social Media
If you are creating content for social media and not using calls to action (CTAs) you are missing out on a lot of opportunities. But
Structure a Sales Page for Your Product
The number one reason why most sales pages fail to convert is that they are not structured properly. Structure plays an important role in any
Learning From Apple’s Video Ads
Apple is famous for its clean, bold, clear advertisements and we can definitely learn a thing or two from Apple’s YouTube ads. Ever since Apple
Chat Services for Your Website
Chat services work as a medium to ensure communication between customers and brands. People prefer to get an instant response to their queries rather than
SEO: How To Find And Use Keywords
If you want your blog content to rank on Google, you need to make it SEO-friendly. To make your content SEO-friendly you will need to
Learning From GoPro’s Video Strategies
GoPro’s website is a testament to how curated, homemade video content is always one of the best ways to garner an audience. The GoPro is
How to Make Your Instagram Carousels Interesting
One of the most engaging and versatile tools that you can use to boost your business’ engagement on Instagram are Carousels. These can be used
Learning From Neil Patel – Building A Digital Empire
One of the most popular digital marketers in the business, Neil Patel is the go-to person for all things SEO, blogs, and social media in
How to write for B2B and B2C
Companies that are involved in advertising sometimes have to work around B2B and B2C when selling. You have clients in both these domains and it
Social Media in 2021
With global lockdowns causing widespread changes over how people behave on social media, there are plenty of trends that have emerged in 2021. Here are
How To Lower Your Website Bounce Rate
Bounce rate is the percentage of users who leave your website without even visiting the second page. A visitor can bounce back from your website
