Category: Content Strategy
Learning from Vox and their YouTube success
“Better late than never!” It’s an age-old adage that sits perfectly for those who think they can create content. No other channel personifies this better
Oreo – Creatively Redesigning Their Cookies for Social Media
One of the world’s most loved cookie brands, Oreo is known for its delicious cream-filled cookies that you need to dunk in milk. However, another
Creating Excellent Sales Copy
Whether you are creating a landing page for a special offer, launching a new product for your online business, or building an e-commerce site, you
Getting Brand Collaborations as a Social Media Influencer
If you believe yourself to be a social media influencer, you may wonder how you could collaborate with brands. Collaboration is pretty easy on some
How to Research Keywords for SEO
One of the most important processes of SEO is keyword research. This is the process of searching for and analyzing search items which people enter
Learning from Glossier – 1:1 Interactions
When it comes to social media, one of the hardest things to do is figuring out how to respond to your clients and help them
The Video Marketing Advantage
Video marketing is not new, but it has become more powerful than ever. We all love watching funny or emotional videos, or consuming information through
How Has Copywriting Evolved Over the Years?
Copywriting – one of the toughest jobs that require just one tool – the brain (and something to write with). Over the years, copywriting has
Learning From Boohoo – Influencer Marketing
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
Learning From NatGeo – Promoting authenticity on Instagram
One of the most popular wildlife and nature channels, NatGeo now also holds the record for being the first brand to cross the 100-million follower
Creating Captivating Instagram Videos
Video marketing is one of the most influential Instagram marketing strategies. Instagram stories, videos, IGTVs and LIVE sessions were already powerful modes of video creation
Why Does Video Sell More?
If you own a business, you may have two goals in mind: One tactic that can help you with more sales and help you accomplish
Principles of Good Website Design
An effective website design engages the visitors, gives them an incredible user experience, and compels them to take action. Various factors, such as image, color,
How To Write Subject Lines For Newsletters
Writing attractive subject lines is super important. The subject line of your newsletter decides whether your email will get opened or not. A poorly-written subject
Learning From Airbnb -#OneLessStranger Campaign
Airbnb, the American rental online marketplace company, is famous for its unique approach towards lodging. Instead of offering hotels, Airbnb offers people someone’s home for
Tips For Creating Powerful Instagram Carousels
Carousels are top-performing organic content that can explode Instagram growth. Carousels are of high value, and audiences love consuming them. Most creators are switching from
How to Write an Impactful Headline for Your Website
Are you looking for some tips to write impactful headlines? The best way is to follow a logical approach and optimize for your audience. Here
How To Structure Your Articles
There is a blurred line between good articles and great articles. Great articles influence people, change the reader’s mind, attract followers, and provide them value;
Learning From PlayStation – #PlayAtHome Campaign
Sometimes, video games can be a life-saver. Well, that’s pretty much what PlayStation communicated to their audience – promoting their #PlayAtHome campaign to support the
Don’t Make These Video Editing Mistakes
Editing videos is a daunting task, and if you are a novice in video editing, there is a high chance you will make mistakes. Luckily,
How to Choose Great Fonts for Your Website
When you’re designing a website, there are a lot of design decisions that need to be made. One of the main elements that goes into
How to Gain Followers on Twitter
What is your follower count on Twitter? It’s hard to get a word in edgewise on this crowded platform, and adding followers will ensure that
Learning from GoDaddy – Controversial ads
When you watch a GoDaddy ad, you’re most probably wondering two things: You’re not alone in thinking this because their ads are way over the
Posting to Instagram: 2021
The Instagram strategy of any business in digital is super important for its success and there are plenty of things marketers need to know about
How Social Media Management Impacts Audience Engagement
Social media, which was once introduced as a tool to connect with friends and family online, has become an essential marketing platform. Most businesses use
Reach Your Audience with Quality Video Content
One of the biggest developments in the digital marketing sphere has been a gradual shift in content consumption. A lot of users prefer watching videos
The Importance of Digital Content in Advertising
If you are planning to launch a digital marketing campaign, you want to make sure the digital content you employ is skillfully made and suited
Learning From Red Bull: Global marketing
Redbull, a popular energy drink appreciated worldwide by top athletes, university students, and business professionals, belongs to Red Bull GmbH, an Austrian company known for
What No One Told You About SEO
While you may already be leveraging an SEO strategy, there is always more to know about SEO. The process holds several secrets that you have
How SEO Can Take your Marketing to the Next Level
As a business owner or marketer, the importance of SEO and the impact it can have on your business is important to understand. Think of
Why Social Media is About More than Likes and Followers
Present-day social media has witnessed a paradigm shift. Today, social media means a lot more than mere likes and followers. Instagram has proven that by
Learning From UNIQLO: Experiential Marketing
One of the biggest insights that digital marketing has brought out is that people prefer personalized marketing over any other type. With advancements in artificial
Learning From Tommy Hilfiger – Influencer Marketing
The Tommy Hilfiger SS16 eyewear collection includes an impressive range of wearable accessories and glasses. For their SS16 eyewear collection, Tommy Hilfiger wanted to use
How Your Website Branding Elements Can Excite Your Viewers
A website is an important asset for most any business. Think of it like a showroom where you present your products or services. A showroom
What is Brand Voice? How Can You Build Yours?
“Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability.”– Jason Hartman This quote highlights the importance of building
Learning From Gymshark – User-Based Content
Gymshark is one of the most popular fitness apparel brands in the UK. As Gymshark grew in popularity, it realized it could leverage social media,
Innovative Website Design Trends to Look For in 2021
Websites have become sales funnels for every kind of business. With changing web technologies and frameworks, the websites have evolved too. In fact, User Experience
How to Increase Engagement on Social Media
Every business with an online presence strives to get engagement on social media. Good engagement means people appreciate your brand. Having your audience interact with
Posting to YouTube 2021
YouTube is a quintessential video sharing platform. It is the ultimate one-stop landing place to build brand authority using effective video marketing strategies. You need
Creating Content for Instagram Reels
Inspired by TikTok videos, Instagram Reels is a great way to create interesting videos from Instagram stories. You can record a 15-second video and share
Learning from Dove – Emotionally Challenging The Conventional
Beauty: Anxiety-ridden or confidence-driven? Dove is a renowned personal care brand that has challenged the traditional concepts of beauty. It has actually redefined beauty notions.
Tips for Creating Attractive YouTube Thumbnails
A YouTube thumbnail is an image that works as a video representation in the search results. It is important to have attractive YouTube thumbnails since
How to Set Your Brand’s Voice & Tone
Brand voice is a persona and emotion that is represented through a brand’s communication. A strong brand voice reflects your brand’s purpose and helps you
Learning From Medium – Personalized Weekly Newsletter
Reading. It’s something lots of people love to do, but many don’t have time for. There’s so much content out there that it becomes hard
Create a Podcast in 2021
Do you want to start a podcast? Of course you do, you’ve got something to say and podcasting is a fantastic way to get it
Why You Should Consider Hiring a Ghostwriter
Creating relevant content is a requisite for escalating your brand’s presence. And generating such content regularly requires consistent time and effort. However, as you juggle
Using Instagram Reels: Why and How?
Utilizing Instagram Reels is a great way to help you maximize your reach on Instagram. Reels allows you to record entertaining 15-second video clips from
Heineken – Emotional Storytelling
“In advertising, not to be different is virtual suicide”– Thornton Wilder Advertisement is one field that can make or break the success of a product.
Posting to Pinterest: 2020
Pinterest is a wonderful platform that helps you attract a significant amount of website traffic. The 2020 Pinterest algorithm prefers to show pins that haven’t
Learning From Coca-Cola – Marketing Campaigns
Coca-Cola, or Coke, has been around since 1886, delighting every age demographic with its sweet, chilled bliss. It’s a household name and is one of
