Tag: Content Strategy
Learning From BuzzFeed – How Did it Become so Popular?
You’ve done it, your friends have done it, heck, even your parents might have done it at some point. Relax, though. We’re talking about taking
Design a Meaningful, Effective Website Banner
When it comes to your brand performing well on digital platforms, any manager would tell you that the website’s look and feel are crucial. The
Tips To Grow Your Business Using LinkedIn
LinkedIn is a powerful platform to help you build brand awareness and push your business. You need to have a concrete approach to generate the
What You Need to Know to Make Your Website Mobile-Friendly
A beautiful, functional website is excellent, but it’s not all that’s required these days. With more and more people using only their phone for almost
How To Use Pinterest For Your Business
Pinterest is the 4th-most popular social media platform in the United States, and many businesses have been using Pinterest to grow and build a strong
Creating An SEO-friendly Blog
Writing yourself an SEO-friendly blog is a task that requires some effort and time. You can’t wake up one day and be like, “I will
Learning from Vox and their YouTube success
“Better late than never!” It’s an age-old adage that sits perfectly for those who think they can create content. No other channel personifies this better
Oreo – Creatively Redesigning Their Cookies for Social Media
One of the world’s most loved cookie brands, Oreo is known for its delicious cream-filled cookies that you need to dunk in milk. However, another
How to Research Keywords for SEO
One of the most important processes of SEO is keyword research. This is the process of searching for and analyzing search items which people enter
How Has Copywriting Evolved Over the Years?
Copywriting – one of the toughest jobs that require just one tool – the brain (and something to write with). Over the years, copywriting has
Learning From Boohoo – Influencer Marketing
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
Learning From NatGeo – Promoting authenticity on Instagram
One of the most popular wildlife and nature channels, NatGeo now also holds the record for being the first brand to cross the 100-million follower
How To Write Subject Lines For Newsletters
Writing attractive subject lines is super important. The subject line of your newsletter decides whether your email will get opened or not. A poorly-written subject
Learning From Airbnb -#OneLessStranger Campaign
Airbnb, the American rental online marketplace company, is famous for its unique approach towards lodging. Instead of offering hotels, Airbnb offers people someone’s home for
How to Write an Impactful Headline for Your Website
Are you looking for some tips to write impactful headlines? The best way is to follow a logical approach and optimize for your audience. Here
How To Structure Your Articles
There is a blurred line between good articles and great articles. Great articles influence people, change the reader’s mind, attract followers, and provide them value;
Learning from GoDaddy – Controversial ads
When you watch a GoDaddy ad, you’re most probably wondering two things: You’re not alone in thinking this because their ads are way over the
Posting to Instagram: 2021
The Instagram strategy of any business in digital is super important for its success and there are plenty of things marketers need to know about
The Importance of Digital Content in Advertising
If you are planning to launch a digital marketing campaign, you want to make sure the digital content you employ is skillfully made and suited
Learning From Red Bull: Global marketing
Redbull, a popular energy drink appreciated worldwide by top athletes, university students, and business professionals, belongs to Red Bull GmbH, an Austrian company known for
How SEO Can Take your Marketing to the Next Level
As a business owner or marketer, the importance of SEO and the impact it can have on your business is important to understand. Think of
Learning From Gymshark – User-Based Content
Gymshark is one of the most popular fitness apparel brands in the UK. As Gymshark grew in popularity, it realized it could leverage social media,
Learning From Medium – Personalized Weekly Newsletter
Reading. It’s something lots of people love to do, but many don’t have time for. There’s so much content out there that it becomes hard
Why You Should Consider Hiring a Ghostwriter
Creating relevant content is a requisite for escalating your brand’s presence. And generating such content regularly requires consistent time and effort. However, as you juggle
Types of Backlinks You Must Include in Your Article
Backlinks are extremely powerful. While you are building your backlink profile, ensure you get backlinks from dominating websites to enhance your SEO campaign. It is
Tips For Writing A Press Release
Do you want to share your important business announcement with the outside world? Well, a press release is an ideal way to do that, be
Social Media Marketing Trends Heading Into 2021
Social media has drastically changed the way businesses of all sizes communicate. From building an online presence for a new brand to targeting a specific
Content Writing Trends to Boost Your Brand Image
Creating content is an integral part of digital marketing – it can make or break a brand. Whether describing your services or telling how your
Scheduling Content is Made Easier with These Tips for Improving Your Timing
“Create compelling content uninterruptedly to win!” – this is no small order. If you’re wondering how you can achieve this level of output, here’s some
How Often Should You Post on Social Media?
When it comes to building your presence on social media, a consistent posting schedule is key. You need to show up each day on your
How to Generate More Traction on Your Blog Posts
A blog is an integral element of your marketing strategy: it helps you garner online visibility, drive traffic, and convert it into leads. So, what
Social media lessons to learn from Spotify
Not too bullish on social media? Know that it’s 2020, and social media is not just “social” anymore. Talking in terms of marketing, it’s turned
Incorporate SEO Into Your Writing Process
After spending your time researching, collecting data, and crafting awesome content, you hit the publish button. But you seem unsatisfied with the number of visitors
How to Pick Images for Blogs & Social Media Posts
No matter how wonderful your writing style is, if you fail to make it visually appealing, your audience is unlikely to digest your content… and
Approaching Marketing in Times of Crisis
In the light of the lockdowns, non-essential businesses are shut as people are asked to not go out and buy watches and clothes at retail
How to Write Content Your Audience will Share
Maintaining an active blog can be vital for any business, it signifies that you have a plethora of knowledge to share with the market and
What Should I Include on my Home Page? Best Practices for Creating Good First Impression
An appealing first impression is a lasting impression. People develop an opinion about you in the first few seconds when you meet them. In the
Maintaining and Utilizing a Content Calendar
Do you find it difficult to be consistent when it comes to content marketing? A content calendar helps you fix it. What is a content
Understanding NLP and What it Means for Your Content
Gone are the days when content was written just for search engines and end-users. Today, it’s no more for only humans but their emotions. Emotions
Essential Elements to Include on Your Website’s Homepage
Your homepage is your digital business card and your site’s navigation center. Here’s what to include on it.
The Features of Every Great Case Study
If you want to create a powerful case study, you’ll need at least these four elements.
Why Businesses Create Downloadable White Papers
What a white paper is, what it includes, and why you might benefit from creating one. What is a white paper? A white paper is
Emails You Can Send Automatically When Someone Makes a Purchase
A purchase isn’t the end of a customer cycle, so don’t stop there. Sending an email after a purchase is a very formal and crisp
How to Create an Editorial Calendar for Your Blog
A good content calendar identifies, at a minimum, topic, the date you plan to write it and/or publish it, and the status of the project.
