Category: Branding
Find Effective Content Ideas for Your Instagram Feed
Do you plan out your Instagram content ahead of time? If so, there are some fun, imaginative ways you can use your Instagram feed. You
Leverage Video Marketing as a Small Business
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Design Lessons From ready.so
Your website is a reflection of you and your business. It is important to design your website experience with your audience in mind. This will
Typeface “Rules” Your Designs Should Follow
The art and skill of organizing type is typography design. It is one of the core abilities of a designer and entails more than just
Graphic Design Mistakes You Might Be Making
Audiences have high expectations when it comes to graphic design, and how you approach design challenges will have a major impact on your marketing efforts.
Consistent Color Schemes Enhance Social Media Feeds
When it comes to building an audience on social media, consistency matters. Post often, and regularly. Make sure your content maintains a consistent level of
How ASOS Leveraged User-Generated Content
Hashtags are a well-known aspect of digital lingo. Capturing a larger idea or brand into one bite-sized word or phrase can help you emphasize the
Develop Effective Instagram Reels Content
Instagram’s counterpart to TikTok, which debuted in late 2019, has gotten heavy use from artists, influencers, and marketers. Reels are making use of Instagram’s built-in
Key Elements Of Brand Identity Design
Companies can achieve recognition faster if their branding is on point. Having a strong brand identity will help you attract visitors, build trust, and convert
Learning From Lyft’s Referral System
When the cab-service market is led by Uber and other contemporaries, it is important to understand how Lyft’s referral system works and why it is
Four Food Brands with Delicious Copywriting
Popular food brands rely on high-quality imagery and design to sell their products, but they also rely on copywriting. Good food copywriting triggers an emotional
How To Write Engaging Content For Social Media
Writing for social media, if done properly, will help you boost engagement, attract visitors to your website, and convert them into paying customers. Whether you
Websites to Look at for Design and Content Inspiration
Are you looking for amazing web design and web content ideas to get that much-needed inspiration for your website? Here are some of the best
Effective Content for Brands on Twitter
For brands who can find their audience on Twitter, building an audience there can be a crucial part of their online marketing strategy. Twitter is
Avoid these Pitfalls with Your Social Media Graphics
Social media is a major marketing tool for any business with an online presence. Having neat and consistent graphics on social media will help you
Pre-Production Strategies For Video Content
The demand for video content is only increasing. If you want better returns for your advertising messages, you need to plan well, especially during the
SEO For your Instagram Page
If you want to grow your presence on Instagram and generate leads, profile optimization is a must. Optimizing your profile will help you get found
How to Prepare a Social Media Content Strategy
A social media content strategy is a document that outlines your social media goals and a path to achieve them with great social media content.
Digital Marketing Trends For 2021
If you want your business to get the upper hand over competitors, digital marketing is something that you need to embrace. There are no two
Learning From Apple’s Video Ads
Apple is famous for its clean, bold, clear advertisements and we can definitely learn a thing or two from Apple’s YouTube ads. Ever since Apple
SEO: How To Find And Use Keywords
If you want your blog content to rank on Google, you need to make it SEO-friendly. To make your content SEO-friendly you will need to
Learning From GoPro’s Video Strategies
GoPro’s website is a testament to how curated, homemade video content is always one of the best ways to garner an audience. The GoPro is
How to Make Your Instagram Carousels Interesting
One of the most engaging and versatile tools that you can use to boost your business’ engagement on Instagram are Carousels. These can be used
How to write for B2B and B2C
Companies that are involved in advertising sometimes have to work around B2B and B2C when selling. You have clients in both these domains and it
Social Media in 2021
With global lockdowns causing widespread changes over how people behave on social media, there are plenty of trends that have emerged in 2021. Here are
Personal Branding Mistakes You Must Avoid
Do you want your brand to be a top performer in your niche? If yes, you must keep a check on how your brand is
Pinterest Content Tips To Help You Create The Perfect Pin
Pinterest has a very different approach compared to other social media platforms. However, just like any other social media, to achieve success on Pinterest, you
Website Design Mistakes You Want to Avoid
Websites are so integral to a company’s fortunes on the internet. A good website can help you find your audience, so it’s important that companies
Learning From BuzzFeed – How Did it Become so Popular?
You’ve done it, your friends have done it, heck, even your parents might have done it at some point. Relax, though. We’re talking about taking
Design a Meaningful, Effective Website Banner
When it comes to your brand performing well on digital platforms, any manager would tell you that the website’s look and feel are crucial. The
Tips To Grow Your Business Using LinkedIn
LinkedIn is a powerful platform to help you build brand awareness and push your business. You need to have a concrete approach to generate the
The Evolution of UI and UX: Looking at Amazon.com
The UI and UX of websites have clearly evolved over time – today, they are much cleaner, crisper, and intuitive. Or at least, that’s how
How To Use Pinterest For Your Business
Pinterest is the 4th-most popular social media platform in the United States, and many businesses have been using Pinterest to grow and build a strong
Learning from Vox and their YouTube success
“Better late than never!” It’s an age-old adage that sits perfectly for those who think they can create content. No other channel personifies this better
Oreo – Creatively Redesigning Their Cookies for Social Media
One of the world’s most loved cookie brands, Oreo is known for its delicious cream-filled cookies that you need to dunk in milk. However, another
Creating Excellent Sales Copy
Whether you are creating a landing page for a special offer, launching a new product for your online business, or building an e-commerce site, you
Getting Brand Collaborations as a Social Media Influencer
If you believe yourself to be a social media influencer, you may wonder how you could collaborate with brands. Collaboration is pretty easy on some
Learning from Glossier – 1:1 Interactions
When it comes to social media, one of the hardest things to do is figuring out how to respond to your clients and help them
The Video Marketing Advantage
Video marketing is not new, but it has become more powerful than ever. We all love watching funny or emotional videos, or consuming information through
Learning From Boohoo – Influencer Marketing
Boohoo, a popular online fashion firm based in Manchester, was able to see success in 2020. The sales of Boohoo increased by 45% by the
Learning From NatGeo – Promoting authenticity on Instagram
One of the most popular wildlife and nature channels, NatGeo now also holds the record for being the first brand to cross the 100-million follower
Creating Captivating Instagram Videos
Video marketing is one of the most influential Instagram marketing strategies. Instagram stories, videos, IGTVs and LIVE sessions were already powerful modes of video creation
Principles of Good Website Design
An effective website design engages the visitors, gives them an incredible user experience, and compels them to take action. Various factors, such as image, color,
How To Write Subject Lines For Newsletters
Writing attractive subject lines is super important. The subject line of your newsletter decides whether your email will get opened or not. A poorly-written subject
Learning From Airbnb -#OneLessStranger Campaign
Airbnb, the American rental online marketplace company, is famous for its unique approach towards lodging. Instead of offering hotels, Airbnb offers people someone’s home for
Tips For Creating Powerful Instagram Carousels
Carousels are top-performing organic content that can explode Instagram growth. Carousels are of high value, and audiences love consuming them. Most creators are switching from
Learning From PlayStation – #PlayAtHome Campaign
Sometimes, video games can be a life-saver. Well, that’s pretty much what PlayStation communicated to their audience – promoting their #PlayAtHome campaign to support the
How to Choose Great Fonts for Your Website
When you’re designing a website, there are a lot of design decisions that need to be made. One of the main elements that goes into
Learning from GoDaddy – Controversial ads
When you watch a GoDaddy ad, you’re most probably wondering two things: You’re not alone in thinking this because their ads are way over the
How Social Media Management Impacts Audience Engagement
Social media, which was once introduced as a tool to connect with friends and family online, has become an essential marketing platform. Most businesses use
