Category: Communication Strategy
SEO for Article Excerpts and Meta-Descriptions
Two terms are often used interchangeably even when they shouldn’t be. One caters to the betterment of customer experience, and the other one does the
Core Principles of Website Design
An effective website design engages its visitors, gives them an incredible user experience, and compels them to take action. Various factors, such as image, color,
LinkedIn Post Types that Attract Engagement
LinkedIn is a well-known business-to-business (B2B) social networking tool for executives and other business people. More than 130,000 posts are published each week by more
Simple Video Editing Tools for Digital Marketing
One of the biggest movements in digital media has been the gradual adoption of videos to showcase work. Videos are easy to digest, and a
SEO Mistakes New Websites Should Avoid
Running a business in the digital sphere requires you to employ smart SEO tactics. There are a few common SEO mistakes that new websites tend
Instagram Content Ideas and Post Types
Are you looking for Instagram content ideas? Instagram regularly innovates with new types of posts. This social media platform features reels, stories, IGTV, carousels, and
Website Chatbots Improve Customer Experience
Website chatbots used to be an exciting, innovative feature for high-end websites. Chatbot plugins have become easier to purchase and implement. As a result, many
Marketing Lessons: Learning From Adidas Neo
Adidas is a premier sports brand. Over the years, they have created engaging campaigns we can take marketing lessons from. To promote their new sub-brand,
Repurpose Your Webinar Content
Your webinar content is one of the most engaging and evergreen types of video that you can produce. Many marketers think of webinars as just
Instagram Tips and Guidance for Small Businesses
Small businesses drive local economies around the world. Instagram has become an important platform for small businesses to reach a wider audience. We’re sharing Instagram
How to Avoid Plagiarism
Use Good Research and Writing Habits to Avoid Plagiarism Content production can be a challenge because you’re always trying to write original material that supports
The Best SEO Keyword Research Tools
When it comes to increasing traffic to your website, SEO keyword research is critical. It assists you in creating content that can help boost your
Make These Website Changes to Improve Your Conversion Rate
Employing eCommerce best practices can help improve your conversion rate. Conversion rate is one of the most important metrics to track when you’re working on
Include These Elements in Your Video Intro Card
When your audience views your videos, the first thing they will see should be your video intro card. It is something you will want to
Create a LinkedIn Content Strategy for Your Company’s Page
One of the most important ways to gain traction on LinkedIn is to create a strong LinkedIn content strategy for your company. This ensures that
Where Should You Place Your Instagram Hashtags?
It is one of the most debated marketing topics on Instagram. Should hashtags go on the caption or in the comments? Instagram outlined key updates
Learning From Old Spice: Dream Runner Marketing Campaign
Old Spice is known as one of the best brands for innovative and witty advertising. Their Dream Runner campaign integrates their edginess and whimsical ad
How to Apply SEO Strategy to a Blog Post
If you publish a blog, you might already understand how important SEO is to increase your website traffic. You need to find the right tools
Website Updates You Want to Make Before Black Friday 2021
Black Friday is one of the most anticipated shopping days worldwide. Consumers are all looking to get great deals on products. As a retailer, you’d
Types of Video Transitions and When to Use Them
Videos have become one of the go-to methods for brands to tell their stories. It’s a more captivating alternative to newspaper ads and allows you
Tips for Creating a Free, Lead Generating Ebook
Are you planning on writing an ebook as a lead magnet for your company or brand? When done correctly, lead magnet ebooks can assist you
How SEO Works on Social Media
Two of the most important pillars of digital marketing are social media and SEO. The former allows you to showcase your products en masse while
How Long Captions Can Work on Instagram
When it comes to Instagram, we all know it is a more visual platform than anything else. However, that doesn’t mean words don’t matter. There
Make the Most of Your Contact Page
Ask anyone running a website and they’ll tell you that the Contact Page is one of the most crucial elements, along with the homepage. This
Repurpose Your Video Content for Multiple Platforms
There are many compelling reasons to utilize video to convey your brand’s narrative. It can help build meaningful relationships with your target clients. Marketing videos are
Marketing Tips for LinkedIn
LinkedIn offers something that no other social media site can match: it is exclusively focused on professional networks rather than engagement alone. Unlike YouTube, Instagram,
How To Incorporate SEO in Web Page Copy
One of the most important aspects of digital marketing is SEO. Find and insert the right keywords to improve your website’s rankings on popular search
The Future of Marketing on WhatsApp
When it first came out, WhatsApp was known for being an effective and easy tool to communicate with the people in your contact list. However,
How to Check for Instagram Shadowban
When you utilize Instagram for your personal brand or business, there is a chance that you could be shadowbanned. This can negatively impact your follower
Common Video Marketing Mistakes to Avoid
Social media runs on videos and it’s important that marketers find the right balance of video and static content. Videos can help you capture attention
Get More Value by Cross-Posting on Social Media
One of the most important aspects of advertising on social media is maintaining the same momentum on all digital platforms. Cross-posts are one way to
Why You May Need an SEO Expert
Working in the field of SEO requires one to be aware of the various trends surrounding their market and incorporating the right tactics to rank
How Copywriting Supports Your Brand
Branding plays a pivotal role in attracting the right customers to your business, and copywriting is a large part of your overall branding strategy. Copy
Repurpose Posts for Different Social Media Platforms
Business owners understand it takes a lot of work to maintain a consistent schedule of content for social media. Finding sources for social media content
Current Trends for Mobile Apps and Websites
It is important for business owners and operators to stay informed on the latest marketing trends in order to maximize their marketing efforts. Here are
Find Effective Content Ideas for Your Instagram Feed
Do you plan out your Instagram content ahead of time? If so, there are some fun, imaginative ways you can use your Instagram feed. You
Leverage Video Marketing as a Small Business
Customers who watch brand video content are 2.6 times more likely to make a purchase. Tweets with videos are driving 10x more engagement than standard
Design Lessons From ready.so
Your website is a reflection of you and your business. It is important to design your website experience with your audience in mind. This will
Consistent Color Schemes Enhance Social Media Feeds
When it comes to building an audience on social media, consistency matters. Post often, and regularly. Make sure your content maintains a consistent level of
What Some Get Wrong About Web Copy
Top-notch web content is needed to create a winning online presence. When writing your website copy, you need to ensure that your content entices readers
The Basic Elements of a Digital Marketing Strategy
Your digital marketing strategy is a plan for reaching your specific digital marketing goals. It takes into consideration what your business is currently doing and
Content Ideas For Your LinkedIn Company Page
LinkedIn’s audience of over 500 million users express varying levels of engagement. The majority of users devote under two hours each week to the platform,
How ASOS Leveraged User-Generated Content
Hashtags are a well-known aspect of digital lingo. Capturing a larger idea or brand into one bite-sized word or phrase can help you emphasize the
Create an Effective Blog Content Strategy
A properly planned blog content strategy distinguishes a great blog from an ordinary one. If you have an effective content strategy for your blog, then
Stop Keyword Stuffing… Here’s How To Do SEO Right
Too many people preach keyword-stuffing practices. They don’t realize there is a lot more that needs to be done in order to achieve better SEO.
Develop Effective Instagram Reels Content
Instagram’s counterpart to TikTok, which debuted in late 2019, has gotten heavy use from artists, influencers, and marketers. Reels are making use of Instagram’s built-in
A Three-Pronged Approach to SEO
SEO or search engine optimization is the process of optimizing your website to get a higher rank in search engine results pages. SEO is an
Key Elements Of Brand Identity Design
Companies can achieve recognition faster if their branding is on point. Having a strong brand identity will help you attract visitors, build trust, and convert
Learning From Lyft’s Referral System
When the cab-service market is led by Uber and other contemporaries, it is important to understand how Lyft’s referral system works and why it is
Four Food Brands with Delicious Copywriting
Popular food brands rely on high-quality imagery and design to sell their products, but they also rely on copywriting. Good food copywriting triggers an emotional
